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https://www.si.com/extra-mustard/2017/07/14/matt-jeff-hardy-boyz-broken-wwe-impactThe battle over the Broken trademark is becoming an extremely personal affair.
The Hardys want full control of their creation. Matt Hardy created the Broken gimmick, while Jeff Hardy embraced it. The Hardys created and funded the gimmick on the Hardy compound, invested time and money into building the Broken gimmick, and were justifiably upset that a third partyAnthem Sports and Entertainment, which is the parent company of Global Force Wrestling/Impactclaimed ownership.
The two sides are actually not fighting over the Broken Universe trademark, because it is not trademarked by either side, but they are fighting over its ownership.
For those following the ebb-and-flow of the case, the smart move is to always follow the money. Sources tell Sports Illustrated that Impact attempted to sign Jeff Hardy to a lucrative offer, yet only offered Matt Hardy a fraction of what he had been making. Matt Hardy was also promised a position on the Impact creative team, but sources close to the situation informed SI that offer was rescinded by Impact head Jeff Jarrett.
Though the dispute has gotten ugly at times, especially on social media, it was nearly settled within the past month, according to sources close to the negotiation. Both sides came to terms on an agreement, sources say, with the Hardys paying $10,000 to $15,000 for the rights to the trademark. The deal would have included a non-disparagement clause, which Matts wife, Reby, mentioned on Twitter. A $1,000 fine would have been levied for the first offense, and then $5,000 penalties would have been enforced thereafter. The Hardys were even willing to sign off on a press release, publicly ending the ordeal on good terms. Yet Anthem then wanted 50 percent of all Hardy revenue, including Jeff Hardys art and music, which was viewed by the Hardys as a monumental heist and money-grab.
Tne Hardys may also have a legal edge in their pending lawsuit against Anthem. Impact did not pay for any of the Broken shoots on the Hardy compound, nor did Impact ever pay rent for filming an entire episode of Impact on-location on Matt Hardys property. Reby has tweeted that there were never any child labor laws signed when her son, Maxel, appeared on Impact television, nor was her father, who played the role of Senor Benjamin, ever paid for his appearances.
Considering it ****ed up my hearing for a week after SummerSlam the last 2 years, that's a good thing.No more pyro? What the ****?
It's a cost cutting measure, to go along with no longer using pyro for entrances.
EDIT:
looks like both Talking Smack and Raw Talk will only air after branded PPVs from now on. So the weekly show is cancelled but not the whole thing.
Hypothetically, how do you think The Undertaker would have done if he was positioned as the top babyface in say 1993-1995? With WWF being more into over the top gimmicks back then, and the lasting popularity of a dark and mysterious hero like Batman, could it have worked?
Hypothetically, how do you think The Undertaker would have done if he was positioned as the top babyface in say 1993-1995? With WWF being more into over the top gimmicks back then, and the lasting popularity of a dark and mysterious hero like Batman, could it have worked?
Its hard to say. Taker did main event programs during that time (Casket matches with Yoko, the mirror match at SummerSlam 94), but Vince was looking for his next Hogan and didn't view Taker as the face of the company. He seemed to view him as an Andre type (upper card special attraction that occasionally main events).
Hypothetically, how do you think The Undertaker would have done if he was positioned as the top babyface in say 1993-1995? With WWF being more into over the top gimmicks back then, and the lasting popularity of a dark and mysterious hero like Batman, could it have worked?
It took Vince a few years to find his next Hogan and when he did find it, it became one of the greatest things to ever happen to the WWE. In my opinion, the Attitude Era is the greatest era in WWE history, because they were dying from 1993-1996. There was the mass exodus of talent to WCW and the steroids scandal. Desperation was in the air and when Hall and Nash went to WCW a lot of the WWE's fanbase went to WCW. They had HBK and Bret Hart, but Bret was likely on his way out. In my opinion the turning point was the King of the Ring 1996 when Stone Cold did that now famous "Austin 3:16" promo, which led to the Austin vs. Bret Hart feud soon after and WrestleMania 13 made Austin a star.
As for Dwayne Johnson, when he was Rocky Maivia and he was getting "Rocky Sucks" and "Die Rocky Die" chants, they could have released Dwayne from his WWE contract, but they did not. That injury he suffered that kept him on the shelf in the Spring of 1997 did him a lot of good. He joined the Nation of Domination when he came back and the rest is history.
The Attitude Era also created two of the greatest feuds in WWE history: Austin vs. McMahon and Austin vs. The Rock. Now match wise, Austin vs. McMahon was not all that great, but the storylines of that feud was awesome. To me, this is what people tend to forget about the WWE these days: it wasn't ever about the matches and hasn't been for 30 years. Austin vs. McMahon had a lot of great non-wrestling segments. The matches might have been at best 5 out of 10, but the segments and angles and storylines were at least an 8.
Take away the storylines of Austin vs. McMahon and just look at it from a Wrestling Perspective........mediocre. But add in the non-wrestling stuff and it's considered one of the greatest feuds in pro wrestling history.
Soooo much this!
Which is why I don't understand some of the 'criticism' of how WWE goes about it's narratives. Sure, they don't get it as right as they once did but some of the criticism is like those people walked into John Wick expecting The Godfather.
WWE's style of narrative is why Braun Strowmann is over AF and Miz has a HoF career. It's different from New Japan- which I do love too- but I know better than to expect WWE to ape that. They have a different audience and a different aim- they are and always have been about 'sports-entertainment'.
Do I like the fact that they go overboard with company branding terms like 'Superstars'? No, I don't. But it doesn't change the fact that they just look at the genre differently.
And in all this, there is no real right and wrong in the broad sense- companies will do what works for them in the long run- if something doesn't work, they'll hopefully change or risk extinction.
Not quite yet, but there are signs.I take it WWE is hitting hard times.
The problem is that WWE rarely gets it's storytelling right these days either. And when they do, they sort of just blunder into it basically. Braun vs. Roman is actually a great example of this as Braun is supposed to be the heel in this, yet the crowd doesn't treat him as such.
So NJPW does both storytelling AND match quality better these days.
I was gonna try and get back into this thread hoping to discuss some ideas as none of my mate are into wrestling but I'll be honest seeing the same crap posted over and over again nah I'm good lol