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Which is why this is just some shameless promotion for the TDK movie.
I'll be passing on this.
You're free to pass on this, Joker, but I don't think this is shameless promotion. I mean, obviously this book probably wouldn't be out if it weren't for the movie, but I mean...if you are DC, why not use this as an opportunity to promote a great character that a) most non-comics fans haven't heard of and b) many, many Batman fans love.
There are far more "shameless" things being done by companies other than DC (like, say magazines) that are exploiting Heath Ledger's death.