They don't know what to do. If they did MOS2 after MOS with the personality of JL's superman, they would be fine. But they changed Superman's tone to fit BvS and killed Clark and now they're not sure how to course correct. The audience is forgiving. But WB doesn't know where to go.
And this might be a problem overall. WW is set in the past. AQM is underwater (in its own world). So it's easier to come up with stand alone stories. GL will be in space. You can always send Cyborg to another world. Batman (with no powers) can easily have his battles with human enemies in Gotham
It might be harder for them to think of stories for Superman that don't involve the end of the world and thereby doesn't involve other characters to join (since it's a shared universe now). I actually don't have problems with another DC hero showing up in a superman movie.
But they can have parasite... Bring in Lobo.... or other stories that don't involve end of the world scenarios. Like Toyman. How about the intergang? We'll need clark back. Make up any reason. Say clark was in the witness protection program... who cares what the excuse is. The audience will forgive. Make whoever the villains are FUN.
I agree.
They showed to be partially disappointed about MOS results and they tried to make big money using Batman (in theory their gold mine).
Unfortunately they destroyed two franchises with one stone, About Batman they still has the "fresh" memory of Nolan's movies, so they think "The fault it is clearly of Ben Affleck and Snyder, let's change them and everything will be fine", with Superman they think about two "disappointments" in line: Superman Returns and MOS. Yes they were profitable, Superman is still great, but they did not work as expected, the production was not easy so, what to do now? How to relaunch the character? Going with a recast? And who? Every time is a challenge.
Better to invest in something easier.
But they are wrong. Superman is Superman. You can not do movies based on your comic books properties and pretend that Superman can be ignored. Superman is there,
he is a bulky presence that you can not ignore. it's not your problem, it's your bigger resource. It's a problem only because there were people not able to use it properly.
Batman is not better than Superman. After Batman and Robin and the mild Batman Begins box office debut, there were a lot of people ready to consider it a franchise not able to compete neither with Fantastic Four. Spider-man was a champion in 2002, in 2014 was considered "almost dead". But it remained Spider-man. How you can continue to build a Marvel Cinematic Universe without Spidey. Come on. Use your brain. It's the same for Supes. Create a team able to relaunch the character.
My advice? Look to the Superman of the animated series of Timm and Dini. Was perfect in balancing and included the "Superman" of Byrne, Rude, Stern, Donner...wash bright and mature at the sime time.
I don't say "give it to Timm and Dini", no, it should be useless, but look at their work. It's easy to understand what makes a portrait of Superman successful. It's easy.
For example. I still can not understand how it was possible that Singer wanted to repeat the magic of Donner's movie, getting rid of its light and bright atmosphere/colors. Any one could have understood that there was something wrong. It's simple. It needs only the right approach and the right people. So, Wb, please do it.