What will be the 'Scott Pilgrim' of 2013?

[Marvin]

The Jaegers are sky scraper height many respects.
There's one shoulder high shot panning with the robot as it walks through the city(it needs a few more passes though).

However that one big shot toward the end with the robot being tossed over the freeway really diminishes the scale.
And the shots with the bots in the ocean, it needs some scale, cause at the moment it looks like a harbor or some sort.

A robot holding up a large city suspended bridge, atlas style would sell scale.

 

[Silvermoth]

Scott Pilgrim is actually a pretty decent film though unlike Cowboys and Aliens.

No-one's denying that. This thread is more about which film will bomb in 2013 which perhaps shouldn't.

 

[Octoberist]

There's a part of me who wishes this thread was called 'Cowboys & Aliens of 2013'.

 

[Evil Twin]

I'd say that the issue with Pacific Rim is that all it's selling to date is the premise. That premise being giant monsters (not Godzilla) vs. giant robots (not Transformers). The problem being that it comes across more as a knockoff at this point than an original idea and many people will be content to wait for the big budget Godzilla revival and the next Transformers movie. Especially with no big name stars featured. And, frankly, all they've sold is spectacle to date as they've established zero characters to root for. The Lone Ranger has at least established a little bit of character in its trailer.

Now, maybe Pacific Rim is really good and will become a word of mouth hit, like Rise of the Planet of the Apes, which I suspect would have been mentioned in this thread a few years back, but I've yet to meet anyone outside of self selecting internet sites that has shown the slightest bit of interest.

 

[Baramos]

I can tell you that Lone Ranger will flop here over seas. Never heard of the IP before I saw the trailer.. Might do good, if word spreads about it being "PotC in the Wild West" or something, among the kids, but I'd say that's a stretch..

Pacific Rim is hit or miss.. The GA is hungry for Transformers, but still Battleship flopped.. Granted, Battleship was a huge, boring failure of a movie, even by Transformers standards, but still..

Then we have films like Oblivion and After Earth.. They might sell on Smith and Cruise, but they're gonna need some more aggressive advertising to make the GA aware of their existence.

Man, I can't believe there are places on earth that have not heard of the Lone Ranger...I guess Scandinavia missed out on the golden age of Westerns.

 

[Octoberist]

I'd say that the issue with Pacific Rim is that all it's selling to date is the premise. That premise being giant monsters (not Godzilla) vs. giant robots (not Transformers). The problem being that it comes across more as a knockoff at this point than an original idea and many people will be content to wait for the big budget Godzilla revival and the next Transformers movie. Especially with no big name stars featured. And, frankly, all they've sold is spectacle to date as they've established zero characters to root for. The Lone Ranger has at least established a little bit of character in its trailer.

Now, maybe Pacific Rim is really good and will become a word of mouth hit, like Rise of the Planet of the Apes, which I suspect would have been mentioned in this thread a few years back, but I've yet to meet anyone outside of self selecting internet sites that has shown the slightest bit of interest.

The Lone Ranger has TWO trailers out...vs. Pacific Rim's ONE teaser trailer. So I don't understand your 'established a little bit of character' argument when it's not valid, because that was done in Lone Ranger's trailer number 2. Lone Ranger's teaser didn't have a whole lot either. (Because it was a teaser like Pac Rims')

 

[Evil Twin]

Because it's almost 2013, there's only about 2 months difference in release date, and Lone Ranger is far ahead of Pacific Rim in advertising. Superman and Star Trek too. Granted, there's time to make up ground, but premiering in front of The Hobbit with a trailer that doesn't get the general public excited is a big missed opportunity. There aren't going to be too many more opportunities to make an impression on people and there may not be another stage this big between now and the opening of Pacific Rim.

At least the Lone Ranger gets across it's by the people that brought you PotC and features Depp. That's arguably it's two biggest selling points to begin with. What's supposed to sell Pacific Rim to the general public other than special effects?

 

[Octoberist]

Because it's almost 2013, there's only about 2 months difference in release date, and Lone Ranger is far ahead of Pacific Rim in advertising. Superman and Star Trek too. Granted, there's time to make up ground, but premiering in front of The Hobbit with a trailer that doesn't get the general public excited is a big missed opportunity. There aren't going to be too many more opportunities to make an impression on people and there may not be another stage this big between now and the opening of Pacific Rim.

At least the Lone Ranger gets across it's by the people that brought you PotC and features Depp. That's arguably it's two biggest selling points to begin with. What's supposed to sell Pacific Rim to the general public other than special effects?

I diagree. I think time and again, we have seen this happen only to be wrong especially when it comes to advertisements. Its circular. Especially long winded ones that was used for Tron Legacy which didn't mean much in the end for Disney.

Also, look at Star Trek back in 2009. The two trailers didn't have much of an impression on most people, but when the final trailer came out, people were wowed and forgotten about the previous two.
It doesn't matter.

I could say 'oh the teaser for Man of Steel sucked' only to be amazed by the following trailer. We live in the 'now now now' era. Do you remember Rebecca Black still. Or will Psy be forgotten by eaely next year cemented the dude as a one hit wonder. Ahhh..I think you're overestimating the public when it comes to this topic. There are times when the public can surprise you so there are exceptions of course.

 

[Evil Twin]

I diagree. I think time and again, we have seen this happen only to be wrong especially when it comes to advertisements. Its circular. Especially long winded ones that was used for Tron Legacy which didn't mean much in the end for Disney.

Also, look at Star Trek back in 2009. The two trailers didn't have much of an impression on most people, but when the final trailer came out, people were wowed and forgotten about the previous two.
It doesn't matter.

I could say 'oh the teaser for Man of Steel sucked' only to be amazed by the following trailer. We live in the 'now now now' era. Do you remember Rebecca Black still. Or will Psy be forgotten by eaely next year cemented the dude as a one hit wonder. Ahhh..I think you're overestimating the public when it comes to this topic. There are times when the public can surprise you so there are exceptions of course.

Sure, there's still time. And if the next trailer is great for Pacific Rim, that will make a difference. But, when Man of Steel's teaser didn't make much of an impression, everyone knew that they'd have another shot in front of The Hobbit. What's Pacific Rim's next big opportunity?

I'm not assuming that Pacific Rim is an easy sell even under the best of circumstances. There's no built in goodwill and no stars. There's only so many opportunities and every missed one is a bigger deal for Pacific Rim than it is for a property like Superman. Even a disappointing Superman film was still capable of $200 million at the domestic box office, the floor for a film like Pacific Rim is much, much lower.

 

[Octoberist]

I think we both have points (Mine is vastly, disgustingly superior )and there's no real answers.

 

[Marvin]

PRim comes out at towards the end of the summer, that pretty much means they can attach themselves to most summer releases. Including Trek/IM3 in may

 

[Slushy]

Hopefully, Man Of Steel.

 

[Mrs. Sawyer]

In no way Man of Steel will bomb. Disappoint at worst.

 

[Mrs. Sawyer]

Because it's almost 2013, there's only about 2 months difference in release date, and Lone Ranger is far ahead of Pacific Rim in advertising. Superman and Star Trek too. Granted, there's time to make up ground, but premiering in front of The Hobbit with a trailer that doesn't get the general public excited is a big missed opportunity. There aren't going to be too many more opportunities to make an impression on people and there may not be another stage this big between now and the opening of Pacific Rim.

At least the Lone Ranger gets across it's by the people that brought you PotC and features Depp. That's arguably it's two biggest selling points to begin with. What's supposed to sell Pacific Rim to the general public other than special effects?

You along with many people on these boards. Reds to stop worry about advertising for these movies, especially one that's 7 months away.

Then you and bunch of other people will be the first to complain about seeing too much footage,

 

[Evil Twin]

It's perfectly appropriate in a topic about pegging movies that have the possibility to disappoint to talk about marketing.

Where I think movie marketing often goes wrong is when it focuses on the spectacle, not the story. Other than the fact that WB has obviously thrown a bunch of money at Pacific Rim, what's the difference between it and something like Godzilla vs. Mechagodzilla?

Nobody is saying that you have to give away the show. Heck, compared to the Man of Steel trailer, Pacific Rim throws a lot more spectacle on the screen, but the Man of Steel trailer gives you the outlines of a story and ends on a question/challenge to the audience. Pacific Rim's trailer just washes over people. Sure, some will say "giant monsters vs. giant robots? Cool!", but that's literally all Pacific Rim is selling at the moment. Who are the characters? Why should we care about them? What story are they going through? Those are the basic beats that Pacific Rim needs to concentrate on selling from here until release.

How much did the first Transformers film concentrate on a boy and his car as the backbone of the story? I suspect that Pacific Rim is a war story at heart, with doomed romances and friendships, and that really needs to be the focus, because unless the special effects are truly "never seen before" selling a movie on special effects alone is a losing proposition.

There's no one on this planet that wants to see Pacific Rim be a success so that GDT gets the clout to finally get something like At the Mountains of Madness off the ground more than me. I'm worried though judging from the marketing to date that they're selling the film poorly.

 

[Lord]

After seeing the money it made Dredd 3D was the scot pilgrim of 2012

 

[Still Wynning]

Hopefully, Man Of Steel.

Why the hell would you want that to happen?

 

[Silvermoth]

Oh dear, looks like pacific rim and the Lone Ranger are both the Scott pilgrims of the year. What a shame

 

[Gianakin_]

Lone Ranger is the John Carter of 2013, whereas Pacific Rim, yes, looks like this year's SPvtW.

 

[ShadowBoxer]

Oh dear, looks like pacific rim and the Lone Ranger are both the Scott pilgrims of the year. What a shame

Lone Ranger deserves to bomb as it's not good at all and nobody was asking for a Lone Ranger reboot in the first place.

 

[kalhawj]

Lone Ranger follow by Pacific Rim both are the Scott pilgrims of the year... PR taking up most of the Imax screens may help it's domestic number but it would be lucky to break even at this rate. Even WWZ had a better opening and is ontrack to go over 200 mil when it's run is done...

 

[kalhawj]

Why the hell would you want that to happen?

Because he's is a hater of MOS... MOS is ontrack to hit 700+ million WW when it's run is done. Holds the june Record for OW. That's is no Scott Pilgrim

 

[gwynplaine]

Lone Ranger deserves to bomb as it's not good at all and nobody was asking for a Lone Ranger reboot in the first place.

I thought it was not great but still pretty good, very well shot and that Depp was excellent in it. I think maybe they're also paying for how terrible the last pirates films (and Alice etc...) were and that TLR will be reevaluated in the future when box office numbers don't matter that much anymore.

 

[Drizzle]

Even though the marketing for Pacific Rim could have been better, the marketing for Scott Pilgrim was almost non-existent.

 

[I SEE SPIDEY]

The Lone Ranger is by far the bomb of the summer followed by White House Down (unless WHD hits it big overseas) but Pac Rim is indeed the geek backed disappointment of the summer so far. The international numbers are looking too big for it to be an all out bomb though. Pac Rim is looking more like Tron Legacy, a huge budget film that hit 400mil worldwide and yet Disney still aren't eager for a sequel because of that budget.