For my final major project at University, I have been researching in to comic books, and how such a medium suffers from a distinct lack of mainstream promotion and advertising, especially when compared to a medium so vastly promoted such as that of television or magazine publications. Why is this the case with comic books? There is a strong demand for comic books, particularly with adult audiences. Greater mainstream promotion would mean reaching a much wider audience and could potentially cause a growth in comic book sales. The immense promotion of comic book film adaptations in recent years have helped to promote comic books and graphic novels such as Spider-man, Fantastic Four and Sin City. This is because the films advertise to a wide audience and create demand for the comics, as well as other merchandise. Would comic books benefit from greater mainstream advertising of their own? Please vote and say what you think of the situation.