That Jared Leto haircut picture got 10000 retweets. A picture that just shows that Leto had a haircut and a shave has 10000 retweets. To put that in perspective, the Wonder Woman reveal by Snyder has 13000 retweets (Aquaman has 38000 and Batman has 47000).
Judging by that, Ayer will break the internet when he actually tweets the picture of Leto in full Joker makeup.
WB's marketing for the movies is pretty smart so far, keeping it on Twitter and Facebook and not spending anything on real world marketing. Keeps the hype up with fans, actual news sites pick it up and spread the word and WB gets to keep their budget in place for the final marketing push before release.
Judging by that, Ayer will break the internet when he actually tweets the picture of Leto in full Joker makeup.
WB's marketing for the movies is pretty smart so far, keeping it on Twitter and Facebook and not spending anything on real world marketing. Keeps the hype up with fans, actual news sites pick it up and spread the word and WB gets to keep their budget in place for the final marketing push before release.