DC has this bad habit of taking something ageless and inadvertently dating it. The DC logo went from abstract bullet to a symbolic swoosh... to the turn of a page... as in, the an ancient tangible pulp of dead trees product... right as they were beginning an all digital initiative- as in content change with swiping, scrolls, and clicks... page-turns the thing of the past... like using a floppy disk to represent "Save Document."
I like DC Films a many times more than DC Extended Universe which was terrible. It had so many problems. It sounded like a Star Wars universe that Star Wars dumped. It sounded like a male enhancement product. It was ambiguous, confusing, and not clearly tied to movies while excluding TV. The acronym is DCEU, which is an anagram for "duce" as in "to drop a" and pronouncing it aloud you're literally saying "DC... Ewww!" everytime you say it... "ewww" being an expression of disgust, dislike, or disdain.
DC Films has two problems: 1) "DC... FU!" Good for Suicide Squad but not exactly four-quadrant family friendly for the Justice League. 2) FILM... fine for now, MoS, BvS, SS, & WW are all shot on film and Snyder would probably sooner quit then shoot Justice League digital... but tying your content to a medium again? It's making the logo a paper page-turn all over again in the digital age.
People love the new DC logo though, so I hope they stick with DC Films. It doesn't mean they have to shoot everything on film, just like the comics have all gone day-and-date-digital regardless. Not saying I want them to go digital like Guardians of the Galaxy 2 is, but if the story and the director want it, I don't think they should be bound by branding.