For example, the use of color and lack of darkness is quite interesting and not something you typically see in modern horror. And some of the more gruesome scenes are shocking, but only for the gore. For example, the scene where the elderly couple leaps to their deaths is shocking because of how gruesome it is, but I don't think anyone watching it was surprised that those two were going to try and kill themselves. And then, when the guy doesn't die, we already knew they were going to bash his head in because they showed us the mallet earlier in the scene. And ultimately, because I've seen The Wicker Man, I knew that ultimately these people were going to end up being psychos and one or all of the main characters were going to be murdered in some bizarre ritual. Hell, they even put a guy in a damned bear suit. So while a lot of the imagery is really inventive and Florence Pugh and the other actors deliver great performances, in the end, you could kinda tell where this movie was going from the moment they arrive in Sweden. Honestly, the most shocking thing in the whole film was Pugh's sister killing herself and her family. That whole sequence felt like it should have been saved for a better, less derivative horror film.