Dread
TMNT 1984-2009
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And now we have some more interesting characters (Rockslide, Dust, Elixir, Pixie). New Mutants/New X-Men is an example that Marvel gets it, not that they don't.
If what you're talking about is for Marvel to do more things like Walking Dead, or Fables, or Sandman, well, that's not their niche. I would love to see them try things like that, but another rule of business is that when you try to be all things to all people, you end up presiding over a big, confusing mess.
But virtually every character from New Mutants/Academy X/New X-Men has been woefully mishandled. Many of the more unique ones were either slaughtered or thrown into limbo by Kyle & Yost when they took over. There's no point for a junior league of trainee X-Men when there are only 300 mutants worldwide, and half of them are already X-Men or their enemies. Many would claim that those four characters were among the least interesting of the Academy X/New X-Men staple of characters. Elixir half the time is just there for his power. Rockslide is another tanker idiot.
The X-titles really can't support spin off titles and a spin off that is, "X-Men, only younger" may not be unique enough anymore. But, it sold in 1986, so it gets relaunched, and relaunched, and relaunched.
THOR, ironically, is the best example of how to do it right. While it was unintentional, he was off the shelf for a good four years, which built a lot of yearning. Marvel waited until a creator came along with a unique, distinct, and viable idea for the book and a reason for him to exist, rather than, "because he's Thor and we've always published Thor", which isn't a reason. And lo and behold, even despite woeful delays and a weak economy, THOR now sells some 78k-90k when it ships.
I would like to see MAX become more like VERTIGO, rather than, "do the same Marvel stuff, just toss in more cussing and gore".