DC's problem, though, is beyond GL and Batman, the rest of their books are outsold by Marvel's. Marvel always wins the dollar and unit share because they release more books that always outsell DC's down the rest of the Top 100; even if many of those titles sink like a stone an get canceled or relaunched or replaced. If we're looking for metaphors, I see DC as the Tortoise; believing doing everything slow, steady, and old, will win in the end. Marvel's strategy, as a metaphor, is the Hydra; one comic dies, it is replaced with 2 more. You can never defeat it by slicing off heads or waiting for the heads to die. Both strategies have strengths and flaws. DC, for instance, has done a better job of keeping costs down - which was likely the true purpose for "Holding the line at $2.99".