The Marvels Box Office Thread

[psylockolussus]

This is for record-books. I'm already seeing The Fall of Marvel Studios in social media comments.

Its a shame, this is their 33rd film. Which franchise has 33 films?

I think the MCU is still salvageable at this point. Though some of the planned films like I have said many times really have to go. Its a price to pay, if they want people to watch Avengers in 2026 and 2027.

 

[Scarlet Spider]

I think people were right about the first films box office or a large part of it came from riding the success of Infinity War and leading right into Endgame. Again, a sequel drop like this is unprecedented.

 

[psylockolussus]

Its a combination of franchise fatigue, change of viewing habits due to Disney+/pandemic and out of the Mcu leads, Captain Marvel is just the least appealing to the public (well right after the lead of Eternals). Someone like Spider-Man or Iron Man would never open this low.

I know people in real life, who just saw the Loki season 2 finale and they have zero plans to watch The Marvels in the cinemas, because they are waiting for it to come out in Disney+. I didn't hear that kind of comment in 2012 to 2019.

 

[psylockolussus]

Per BoX Office Mojo
DOMESTIC (53.1%)
$47,000,000
INTERNATIONAL (46.9%)
$41,500,000
WORLDWIDE
$88,500,000

‘The Marvels’ Amiss With $110M Global Opening; Lowest Ever For Disney MCU Offshore & WW – International Box Office

Disney/Marvel’s The Marvels has grossed an estimated $110.3M in its global opening, the lowest start ever for a Disney MCU title worldwide

deadline.com

The $110.3M global launch estimate includes $63.3M from the international boX office in 51 material markets, and $47M from domestic.

There’s some not so bad news in that The Marvels opened No. 1 in all material markets (outside local fare – ie India has a big movie this weened in Tiger 3 which is on a different rollout plan).

China, as eXpected, came in really low. It’s curious that there is still no Maoyan audience score, but the Douban critics thrashing is clearly not helping. Nevertheless, the market was tops for The Marvels with $11.7M for the launch, followed by the UK ($4.3M), Indonesia ($3.7M), Korea ($3.5M) and France ($3.1M).

 

[samsnee]

How do you go from a billion dollar film to grossing less than the Flash? I've never seen a bigger collapse between two films like this.

Aquaman 2 has entered the chat

 

[psylockolussus]

Aquaman 2 should benefit from the Holidays and lack of competition. DCEU is also ending, so its incoming floppage won't affect announced Dc movies (Joker, Superman, Batman).

The Ballad of Songbirds/Snakes and Trolls World Tour open neXt week which is bad news for The Marvels, 65% 2nd weekend drop?

 

[Comicbookguy339]

Per BoX Office Mojo
DOMESTIC (53.1%)
$47,000,000
INTERNATIONAL (46.9%)
$41,500,000
WORLDWIDE
$88,500,000

‘The Marvels’ Amiss With $110M Global Opening; Lowest Ever For Disney MCU Offshore & WW – International Box Office

Disney/Marvel’s The Marvels has grossed an estimated $110.3M in its global opening, the lowest start ever for a Disney MCU title worldwide

deadline.com

The $110.3M global launch estimate includes $63.3M from the international boX office in 51 material markets, and $47M from domestic.

There’s some not so bad news in that The Marvels opened No. 1 in all material markets (outside local fare – ie India has a big movie this weened in Tiger 3 which is on a different rollout plan).

China, as eXpected, came in really low. It’s curious that there is still no Maoyan audience score, but the Douban critics thrashing is clearly not helping. Nevertheless, the market was tops for The Marvels with $11.7M for the launch, followed by the UK ($4.3M), Indonesia ($3.7M), Korea ($3.5M) and France ($3.1M).

Wait, what? Boxofficemojo saying international opening was only 41M, not 63M?

 

[psylockolussus]

Wait, what? Boxofficemojo saying international opening was only 41M, not 63M?

I copied it from there.

Thats why I also linked the deadline article below since they don't share the same numbers.

 

[Incarnadine]

So, yet another downward revision of the weekend estimates. The latest update has Sunday at $9.25m for a weekend total of $45.5m.
Just when you think it has hit rock bottom the hole gets a bit deeper.

 

[psylockolussus]

Is there any chance this would cross the $100 million mark domestically?

70% 2nd weekend drop?

 

[Mr. Peanut]

Feel bad for Imani. She had one of the lowest watched D+ shows and now this.

Yeah it's a shame. If they'd put her in something comparable to Civil War and something comparable to Homecoming, and given her an engaging and dramatic relationship with Carol rather than just having her be a giddy fangirl, she could easily have been to the Multiverse Saga what Spider-man was to the Infinity Saga.

Like, imagine if they'd gone for a "never meet your heroes" sort of storyline, where Kamala envisions Captain Marvel as this perfect, amazing hero but then finds out that, during the decades of fighting an endless and futile war in space, Captain Marvel had become a depressed, cynical alcoholic who just puts up a stoic front. Imagine Vellani having to play off of Larson having dramatic emotional breakdowns similar to what we saw from her in the movie "Room".

But...oh well. We got what we got. Maybe there's still a chance they'll go in that direction in the future, but with this movie's performance I doubt they'd risk devoting an entire movie to it.

 

[MadVillainy]

So what is causing this to fail so hard at the box office? I really don't get it. I was surprised Cap Marvel did a billion especially compared to Wonder Woman. But to go from a billion dollar movie to this is crazy. Even taking out the IW/EG bump.

-You can't say it's anti women sentiments because that didn't stop Barbie or Cap Marvel 1 (time might tell but doesn't seem to be affecting Hunger Games either). And honestly with a box office like this it seems that women didn't even show up for this

-MCU fatigue? That didn't seem to affect Guardians 3 that came out not long after Quantumania which at the time was seen as an MCU low point

-People claim it's the writer's strike but that didn't especially hurt Five Nights at Freddy's opening weekend. Basically the cast doing a press junket or not, if there was interest people would've shown up

-Poor promotion? Even without the press junket they advertised this pretty well in terms of billboard, trailers in front of big movies, etc. At least from what I saw.

I'm really curious what caused this and can't think of an answer

 

[CaptainWagner]

I'm hoping that the drop for this will be lower-than-usual due to good word-of-mouth hopefully winning over disinterested viewers, plus the marketing boost from the strike ending. Thanks to the ridiculously bloated budget, it's almost certain to lose money, but I just want more people to see it.

People just aren't going to see Marvel movies on brand-recognition alone, anymore. They can't just keep marketing these as "another Marvel movie." This has one of the most unique personalities of anything the franchise has delivered in ages but you'd have never guessed that from the trailers.

There's also the elephant-in-the-room of the hate campaign against Larson and Captain Marvel that has been dominating discussion of the sequel for the last four years. Media coverage bought into the negativity and allowed the perception of the movie to shift retroactively. And Marvel failed to recognize that - they waited too long to release the sequel and didn't put faith in Larson as Carol to sell her own movie.

 

[PunyGod]

So what is causing this to fail so hard at the box office? I really don't get it. I was surprised Cap Marvel did a billion especially compared to Wonder Woman. But to go from a billion dollar movie to this is crazy. Even taking out the IW/EG bump.

-You can't say it's anti women sentiments because that didn't stop Barbie or Cap Marvel 1 (time might tell but doesn't seem to be affecting Hunger Games either). And honestly with a box office like this it seems that women didn't even show up for this

-MCU fatigue? That didn't seem to affect Guardians 3 that came out not long after Quantumania which at the time was seen as an MCU low point

-People claim it's the writer's strike but that didn't especially hurt Five Nights at Freddy's opening weekend. Basically the cast doing a press junket or not, if there was interest people would've shown up

-Poor promotion? Even without the press junket they advertised this pretty well in terms of billboard, trailers in front of big movies, etc. At least from what I saw.

I'm really curious what caused this and can't think of an answer

All of the above. Guardians is a beloved franchise and even it way under performed. This whole year has been **** for the box office.

MCU fatigue is real.

Most people don't care about these characters. 2 of them only existed on Disney+ series.

CM box office was mostly halo effect from being sandwiched between Avengers movies.

Also the movie is very mid...

 

[DarkKnight]

There have been a lot of great points in this thread discussing opinions of why it's performing the way it is.

I personally wonder if a lot of people are just feeling the way that I am these days with the comic book films in general. I just don't run out to see every single one of them in theaters anymore. For me there are a few reasons as to why.

1) My schedule, so when I do treat myself to a theater experience, I'm selective in what movie I'll use that opportunity for.

2) With the Marvel Cinematic Universe as large as it is, they have done well with a diverse universe and successfully brought formerly B-grade and C-grade characters into mainstream popularity. I give Marvel huge props in this area as they have executed this process way better than DC (and this is coming from someone that while I do love a lot of Marvel properties and a fan of many characters, I am more of a DC fan). Many of these characters, the general audience wouldn't even know who they are otherwise, and Marvel excelled with bringing them to life and to popularity. However, due to the sheer number of options of shows and movies and characters, this also causes me to have no interest in certain TV and Film properties for both Marvel and DC. In other words, nothing against those particular characters or their corresponding show/movie, but they just don't interest me enough to go out and see the film in theater or watch certain shows as they are released. Even if they are linked to the Cinematic universe, there have been many that I have either totally skipped and never seen or I watched it way after when released on a streaming platform as I had time to do so. The number of superhero entertainment options these days are massive, many I love, many I have no interest in seeing at all simply because it's just not a character that I'm a fan of.

3) Not every character needs a solo outing. I'm not saying that about Captain Marvel/The Marvels directly but speaking superhero's in general. I enjoyed Captain Marvel/ Brie Larson especially in the Avenger film. But otherwise, I've personally just never been that big of a fan of the character. Again, nothing against Captain Marvel and I'm happy there are many big fans, and I'm aware the first film performed well. It's just that there are just so many other Marvel and DC heroes/characters that I love and prefer for my own reading/viewing pleasure I'd rather enjoy those characters instead.

 

[Evil Twin]

All of the above. Guardians is a beloved franchise and even it way under performed. This whole year has been **** for the box office.

MCU fatigue is real.

Most people don't care about these characters. 2 of them only existed on Disney+ series.

CM box office was mostly halo effect from being sandwiched between Avengers movies.

Also the movie is very mid...

Also while Monica was in a popular series, she was, at best, the fourth lead and didn't end up playing a pivotal role. If anything the tv series tie-ins appeared to be a drag on interest. Certainly people were wondering if they had to do homework, and that's a turnoff.

 

[Comicbookguy339]

So what is causing this to fail so hard at the box office? I really don't get it. I was surprised Cap Marvel did a billion especially compared to Wonder Woman. But to go from a billion dollar movie to this is crazy. Even taking out the IW/EG bump.

-You can't say it's anti women sentiments because that didn't stop Barbie or Cap Marvel 1 (time might tell but doesn't seem to be affecting Hunger Games either). And honestly with a box office like this it seems that women didn't even show up for this

-MCU fatigue? That didn't seem to affect Guardians 3 that came out not long after Quantumania which at the time was seen as an MCU low point

-People claim it's the writer's strike but that didn't especially hurt Five Nights at Freddy's opening weekend. Basically the cast doing a press junket or not, if there was interest people would've shown up

-Poor promotion? Even without the press junket they advertised this pretty well in terms of billboard, trailers in front of big movies, etc. At least from what I saw.

I'm really curious what caused this and can't think of an answer

I'm also completely baffled. Feels like all of a sudden the whole world went "that's enough of Marvel". This is not mere disinterest, it's a complete rejection of the film by audiences across the world.

 

[psylockolussus]

Hopefully this would lead to Marvel Studios producing fewer projects but also better quality control. Two years ago, they were so adamant releasing 3 to 4 movies per year along with 4 to 5 original content for Disney+ annually. Just look at the road map they presented in SDCC 2021/22. So overloaded. My initial reaction few years ago, why are they making a movie for Thunderbolts and Sam Wilson and shows for Agatha, Secret Invasion and Echo. And the eXplosion of legacy characters in phase 4/5 were not thrilling me...

If this movie has done well, Marvel Studios/Disney would have continued to make a dozen of things at the same time. But this flopping, will force them to focus on fewer projects and make sure, they would be better than the last several mcu projects.

 

[Incarnadine]

Actual Domestic and Overseas numbers are out now...

 

[JannTosh]

Making less than The Flash, which starred a creepy weirdo criminal, is absolutely embarrassing

 

[Filmfan93]

So what is causing this to fail so hard at the box office? I really don't get it.

Uhm, how about the fact that it was a poor film, that looked like garbage from the very first teaser? Or the fact that 2 of the main leads were introduced in D+ shows that the general audience has little to no exposure of? And Ms. Marvel as a show was average at best.

Or the fact this has yet another forgettable villain that will come and go without anyone remembering her name?

I am a huge MCU fan, but this looked so average and unispired that it ended up being the first MCU film that I skipped at the cinema since 2008 and that says a lot.

 

[Uncanny1]

Captain Marvel and Kamala Khan are just not popular enough characters.

Black Widow & Scarlet Witch are more popular than them & have a longer history in the Avengers comics. Meaning they were way more popular than the others females characters or they would have took them out of the Avengers comics fast like so many other females characters.

A Scarlet Witch movie featuring Avengers like Dr Strange, new "Captain America" Black Panther, Thor, & other, going against the demon "Mephisto" Krang, Dr Doom, would have done better and made more money than this movie. Marvel Studios should have pushed Wanda Maximoff instead of Captain Marvel & not did what they did to her character in Doctor Stange 2 MOM.

 

[OrbOfConfusion]

Captain Marvel and Kamala Khan are just not popular enough characters.

Black Widow & Scarlet Witch are more popular than them & have a longer history in the Avengers comics. Meaning they were way more popular than the others females characters or they would have took them out of the Avengers comics fast like so many other females characters.

A Scarlet Witch movie featuring Avengers like Dr Strange, new "Captain America" Black Panther, Thor, & other, going against the demon "Mephisto" Krang, Dr Doom, would have done better and made more money than this movie. Marvel Studios should have pushed Wanda Maximoff instead of Captain Marvel & not did what they did to her character in Doctor Stange 2 MOM.

Wait, is this a crossover with the Ninja Turtles?

 

[MadVillainy]

Uhm, how about the fact that it was a poor film, that looked like garbage from the very first teaser? Or the fact that 2 of the main leads were introduced in D+ shows that the general audience has little to no exposure of? And Ms. Marvel as a show was average at best.

Or the fact this has yet another forgettable villain that will come and go without anyone remembering her name?

I am a huge MCU fan, but this looked so average and unispired that it ended up being the first MCU film that I skipped at the cinema since 2008 and that says a lot.

"Poor film" is subjective and this was tracking poorly even before the actual movie came out. And all that is a sign of under performance not an actual flop at this level. There have been plenty of worse looking CBMs or even generic looking MCU movies that fared better

 

[CaptainWagner]

Uhm, how about the fact that it was a poor film, that looked like garbage from the very first teaser? Or the fact that 2 of the main leads were introduced in D+ shows that the general audience has little to no exposure of? And Ms. Marvel as a show was average at best.

Or the fact this has yet another forgettable villain that will come and go without anyone remembering her name?

I am a huge MCU fan, but this looked so average and unispired that it ended up being the first MCU film that I skipped at the cinema since 2008 and that says a lot.

Ignoring the fact that this is obviously just your opinion - and one that seems to be in the minority online for people who have actually seen it - and the fact that obviously forgettable villains have never been a problem for, well, ANY franchise at the box office, I think you're not entirely wrong. They failed to emphasize their biggest star in the marketing and made it look totally generic, which it wasn't.

Rather than market to the key demographics for a movie like this - the demographics that powered Barbie to unprecedented success - Marvel's whole approach to this film seems to have been accepting the hate train and trying to win back the trolls by downplaying Carol. The more I think about it, the more frustrating it gets.

Captain Marvel and Kamala Khan are just not popular enough characters.

Black Widow & Scarlet Witch are more popular than them & have a longer history in the Avengers comics. Meaning they were way more popular than the others females characters or they would have took them out of the Avengers comics fast like so many other females characters.

A Scarlet Witch movie featuring Avengers like Dr Strange, new "Captain America" Black Panther, Thor, & other, going against the demon "Mephisto" Krang, Dr Doom, would have done better and made more money than this movie. Marvel Studios should have pushed Wanda Maximoff instead of Captain Marvel & not did what they did to her character in Doctor Stange 2 MOM.

Captain Marvel and Ms. Marvel are less popular than Scarlet Witch? Really? A Scarlet Witch movie "featuring the Avengers" wouldn't be a Scarlet Witch movie at all, so it doesn't really seem like you yourself have much confidence in her selling tickets, to be honest...