The Marvels Box Office Thread

[psylockolussus]

If its 70%, then that would just be more salt to the wound.

 

[TheVileOne]

Another weird stat;

65% male leaning, with 45% men over 25, 22% women over 25 (giving it the best grades at 82%), men under 25 at 20%, and women under 25 at 14%.

Whatever the marketing, it didn’t appeal to women at all based on this breakdown.

I mean at the end of the day that's just sampling and it's just an estimate.

 

[DarkKnight88]

I mean at the end of the day that's just sampling and it's just an estimate.

Maybe.

But it’s telling that Barbie had 66.2% female audience which is just a sampling as well.

The Marvels shouldn’t have skewed that high with 25+ males if it truly had female appeal like Barbie.

 

[TheVileOne]

Maybe.

But it’s telling that Barbie had 66.2% female audience which is just a sampling as well.

The Marvels shouldn’t have skewed that high with 25+ males if it truly had female appeal like Barbie.

OK but this movie going to have a much smaller audience and less people seeing it than Barbie.

 

[DarkKnight88]

OK but this movie going to have a much smaller audience and less people seeing it than Barbie.

That’s not the point. It’s a sampling of the percentage of people that DID see it.

And it’s strange that it skewed that high for male meaning that there didn’t seem as much interest in female moviegoers overall.

 

[psylockolussus]

Well its a superhero movie... a Marvel one. These movies have always had more male audience imo.

 

[AndrewGilkison]

I was watching Sean Chandler's video on Youtube speculating about the reasons this movie flopped and he made a good point about the terrible marketing campaign in the trailers, focusing on the wacky comedy and power switching high-jinks and the cliche song played. Its almost like they went out of their way to make the movie look inconsequential and low stakes and too much of a "typical Marvel movie" in an era where we are over-saturated with MCU content anyway.

 

[DarkKnight88]

Well its a superhero movie... a Marvel one. These movies have always had more male audience imo.

Overall yes. But the first Captain Marvel was 55/45. Wonder Woman was more or less 50/50.

Women just didn’t show up for this one as much as the other female lead ones.

 

[Mysteryman]

Women just didn’t show up for this one as much as the other female lead ones.

I think that the marketing for CM was, STRONGLY focused on women. This time? They were, LAZY because they had three female leads. I hope that this serves as a lesson to anyone who wants to tell the stories of women. Superhero fare or not, if you want women to come, you have to give them A REASON to do so. If they don’t CARE, they won’t DARE!

 

[Kon]

Overall yes. But the first Captain Marvel was 55/45. Wonder Woman was more or less 50/50.

Women just didn’t show up for this one as much as the other female lead ones.

I think the first Captain Marvel movie attracted more female audience than regular superhero movies due to the promotion as the first female lead MCU movie. Still, The first Captain Marvel has a 55% male audience.

Wonder Woman is an iconic female character, so it isn't weird she will drawn a lot of female audience. The romance in the movie was pretty popular between women too.

The Marvels really lack something that could call the attention from the female audience on the superhero genre. A female team as a lead won't be enough for that (it wasn't enough for Birds of Prey either).


PS: Do you know what's the superhero movie with the biggest female audience? Aquaman (56% female).

 

[Incarnadine]

While Tuesday was slightly better than I was expecting at $3.3m it had a harsh drop on Wednesday to $1,789,239 (-45.8%).

I'm going to put a wild ass guess of $13m for the weekend.

 

[Comicbookguy339]

Mark Kermode is pretty harsh on it but zeroes in on the issue that he was confused because he hasn't seen the TV series and one of the listeners who writes in says he was left confused for that very same reason.

 

[legendkillin]

I saw the #1 movie in the box office tv spot the other day. It was weird, they didn't have any quotes like "Amazing", "One of the best Marvel movies", "Exciting", etc just a quick see The Marvels #1 in the box office.

 

[blackdragon6]

The marketing made the movie look worse than it is, but to me, that description is dead on, that's exactly how I would characterize The Marvels. Wacky comedy, power-switching hijinks, inconsequential, low stakes, a typical Marvel movie to a fault. And they played the cliche song.

That's why I didn't bother, I think marvel needs to drop this clichéd formula, IMO. At least for most of these movies. It's starting to become generic. But I fear Disney is reluctant to do this. I wish Eternals had been better executed, it could have changed the MCU for the better in terms of style. Hopefully Echo does well, I mean I hope it does. Cause I'm just about to drop the MCU all together. I didn't care for Moon Onight, didn't care for She-Hulk, Ms Marvel...in fact the only Disney+ show I liked was Loki. Even then it's still not all that.

 

[Filmfan93]

This will crash and burn with a bang this weekend, then will be utterly forgotten from next week onwards.

 

[Mysteryman]

While Tuesday was slightly better than I was expecting at $3.3m it had a harsh drop on Wednesday to $1,789,239 (-45.8%).

I'm going to put a wild ass guess of $13m for the weekend.

Tuesday is usually Discount Day at the movies.

 

[Comicbookguy339]

First comment:

 

[Filmfreak]

I knew MCU popularity has been fading and I was sure for quite some time now that the movie wouldn't make anywhere near the first one, but I would never expect the franchise to descend into Morbius numbers so fast. Yikes.

 

[Iceman]

The numbers are grim reading. I wonder when the next MCU film will come that does good numbers.

 

[Comicbookguy339]

The numbers are grim reading. I wonder when the next MCU film will come that does good numbers.

I can't see Deadpool 3 with Hugh Jackman as co-lead failing but I also didn't predict this movie crashing and burning so we'll just have to wait and see.

 

[Filmfreak]

I think that Deadpool has by far the best chances at having some sort of success, because of Jackman and because of it breaking the MCU formula. But even there I don't know how that will translate in box office numbers. Outside that it doesn't look good for the things that are coming until the next Avengers movies.

 

[Iceman]

I think that Deadpool has by far the best chances at having some sort of success, because of Jackman and because of it breaking the MCU formula. But even there I don't know how that will translate in box office numbers. Outside that it doesn't look good for the things that are coming until the next Avengers movies.

Yeah, I was thinking more of the bread and butter MCU films rather than Deadpool 3, which can make big money without suggesting an overall MCU resurgence is on the cards.

 

[CaptainWagner]

That’s not the point. It’s a sampling of the percentage of people that DID see it.

And it’s strange that it skewed that high for male meaning that there didn’t seem as much interest in female moviegoers overall.

Marvel very much seemed to be marketing this more to the male audience, rather than targeting women and girls. They got spooked by the hate campaign (just look at how much Carol has been downplayed when she was meant to be part of the new Big 3) and focused on trying to "win back" a demographic that's ultimately just an obnoxiously vocal minority. Which is so dumb given what's actually in the movie and the fact that Barbie dominated so much this year.

 

[Venom 1988]

If they marketed this movie more as a movie for kids or the whole family, it would probably would have done better.

And to be honest, that's really how they should be treating their output as a whole. They should have some movies that are geared towards older audiences as well as some that gear towards younger audiences. If/when they ever decide to do a Power Pack movie/show that needs to be first and foremost for younger audiences. Most people don't but every single Marvel book on the stands, because of different tastes. They should be doing the same with the movies, but I guess the problem is the whole "everything is connected" aspect, where some viewers feel they are going to miss out on something if they skip a movie.

 

[Comicbookguy339]

If they marketed this movie more as a movie for kids or the whole family, it would probably would have done better.

And to be honest, that's really how they should be treating their output as a whole. They should have some movies that are geared towards older audiences as well as some that gear towards younger audiences. If/when they ever decide to do a Power Pack movie/show that needs to be first and foremost for younger audiences. Most people don't but every single Marvel book on the stands, because of different tastes. They should be doing the same with the movies, but I guess the problem is the whole "everything is connected" aspect, where some viewers feel they are going to miss out on something if they skip a movie.

Weren't a lot of people complaining that the marketing made it look like it was aimed at families and didn't give off that 'hardcore' feel?