The Marvels Box Office Thread

[psylockolussus]

Things are just not good. Ideally, this should open really well since there wasn't a huge movie after Barbenheimer. That Taylor Swift film isn't crossing the $300 mark million mark, worldwide anytime soon as an eXample.

Also for this to be opening lower than The Flash is bad, as I thought Marvel still has better audience interest than DC, especially Guardians really had great legs few months ago. I think Captain Marvel as a character, isn't just appealing enough. While the other two leads, are still unknown to most. But still Captain Marvel had a big solo movie in 2019 and appeared in Endgame. So there should have been more interest and demand than these numbers.

If I were Disney and Marvel Studios, I'd be worried for Captain America without Chris Evans, Thunderbolts and the reboots of Blade and 4. None of those are surefire hits and the fact they are being released without any traditional sequel for a popular MCU character inbetween, is a concern. I'm not sure if Deadpool's success would even help Captain America. With the last two (Blade and 4), being more important to succeed, as those are essentially featuring characters we haven't really seen in previous mcu films. Blade and 4 weren't huge as well at the boX office, is also another concern. Ideally their reboot should be the start of several films, but at this point, those two really need to do well to guarantee a 2nd film. If they were released in 2021, that would have been more possible but in 2025. I don't know what can Marvel Studios can do, to convince to watch those films and make them a huge success. Even if they are good movies, that won't guarantee people would suddenly show up in the ticket counter...

Also Captain Marvel 3 is pretty much dead, so this is bad.

 

[Comicbookguy339]

I really hope they get F4 and Blade right. Those are the MCU movies I'm excited for. Cap 4 and Thunderbolts not so much

 

[psylockolussus]

I really hope they get F4 and Blade right. Those are the MCU movies I'm excited for. Cap 4 and Thunderbolts not so much

I wasn't eXcited when Captain America and Thunderbolts were announced last year. Captain America movies should have been done, the moment they retired Steve Rogers. The passing of torch rarely works in the movies. Now the upcoming film, might just tarnish the legacy of Captain America.

Then Thunderbolts is just the most random thing ever. I would have been more eXcited if the line up is composed of real villains and notorious characters but not really.

If Thunderbolts, Blade and 4 are being sandwiched by Dr. Strange 3, Spider-Man 4 and Black Panther 3, it could help them. But Spider-Man 4 is the only that might get released inbetween those films and I'm already assuming half of the 2025 MCU films to be delayed as well. I still stand by my suggestion, that Thunderbolts should be canceled. Unlike 4 and Blade, Thunderbolts aren't needed for Secret Wars. 4 and Blade could have the pre-MCU actors return for Secret Wars, so I can why having different version of those characters to make sense.

 

[Webfoot Hero]

 

[Spider-Fan]

Looking to come in under 100 mil WW isn't good. No real way to spin that positively. I liked this movie, though. Hopefully the next wave of movies here in Phase 5 can get the MCU back on track.

 

[legendkillin]

I really hope they get F4 and Blade right. Those are the MCU movies I'm excited for. Cap 4 and Thunderbolts not so much

If they setup Fantastic 4 with some credit scenes or teasers it would help. Ideally for me Dr.Doom becomes used as much as Loki but they don't make him into a good guy. I was most looking forward to Blade, the constant date moving is not helping me be hopeful. I didn't need a Cap 4, I just wasn't as into WS & Falcon to need a movie. Thunderbolts is them trying like GOTG and Eternals, the GA may just view it as a Suicide Squad ripoff.

 

[legendkillin]

Looking to come in under 100 mil WW isn't good. No real way to spin that positively. I liked this movie, though. Hopefully the next wave of movies here in Phase 5 can get the MCU back on track.

I think they just need to dial back how much they are making. They need to understand movies are viewed different post Covid. Most people are only going to go out for event like movies. Spider-Man No Way Home was an event and a damn good movie. If they make a movie that feels like Disney + tv show then people are just going to wait for it to stream if they even bother. People may have started feeling tricked after MoM since that didn't deliver on the name.

Spoiler

I really hope they don't make a Young Avengers movie. It will taint the Avengers name and they will be screwed.

 

[TheScarecrow]

This got a B Cinemascore.

It’s over. It will be a miracle if it doesn’t drop 60% + in its second weekend even from such a low base.

 

[OrbOfConfusion]

I think they just need to dial back how much they are making. They need to understand movies are viewed different post Covid. Most people are only going to go out for event like movies. Spider-Man No Way Home was an event and a damn good movie. If they make a movie that feels like Disney + tv show then people are just going to wait for it to stream if they even bother. People may have started feeling tricked after MoM since that didn't deliver on the name.

Spoiler

I really hope they don't make a Young Avengers movie. It will taint the Avengers name and they will be screwed.

Per the spoiler point, I think they're in far too deep to potentially pivot away from that. Then again, I don't think it's ever been officially announced? So it could still not happen, even though they've been slowly hinting at and building out a roster for it.

 

[SPO2 Dalisay]

Per the spoiler point, I think they're in far too deep to potentially pivot away from that. Then again, I don't think it's ever been officially announced? So it could still not happen, even though they've been slowly hinting at and building out a roster for it.

The pressure is there to be released in theatre. However Disney still has a problem that Disney+ still needs new exclusive content to keep subscriptions. Something like the two MCU holiday specials provided last year would be useful.. Would the cast thinking of RDJ levels of fame be satisfied in moving from the lead of TV miniseries and supporting movie characters to just the TV movie level?

 

[Kon]

The pressure is there to be released in theatre. However Disney still has a problem that Disney+ still needs new exclusive content to keep subscriptions. Something like the two MCU holiday specials provided last year would be useful.. Would the cast thinking of RDJ levels of fame be satisfied in moving from the lead of TV miniseries and supporting movie characters to just the TV movie level?

It seems Disney+ shows are changing with Marvel Spotlight. It's been mentioned these shows would be more independent (not strongly tied to MCU continuity).

I guess Marvel Spotlight would be similar to Agents of Shield or Netflix Marvel shows. The characters on these shows won't appear on the movies.

 

[Venom 1988]

It seems Disney+ shows are changing with Marvel Spotlight.

I don't think that's applying to all shows though, only ones that seem to be very isolated from everything else going on.

 

[Comicbookguy339]

Captain Marvel (20.7M) vs The Marvels (6.6M) Thursday previews -68% drop
Captain Marvel (41M) vs The Marvels (14.65M) true Friday -65% drop
Captain Marvel (61.7) vs The Marvels (21.25M) Friday -66% drop

 

[Mysteryman]

Captain Marvel (20.7M) vs The Marvels (6.6M) Thursday previews -68% drop
Captain Marvel (41M) vs The Marvels (14.65M) true Friday -65% drop
Captain Marvel (61.7) vs The Marvels (21.25M) Friday -66% d

I was hoping that it could do it could do at least 56 million or so, it could could get away from this opening lower than The Flash narrative.
Pity.
I just have to believe that Deadpool 3 will, Brighten The Conversation.

 

[Chesterfield]

It's unfortunate that this film doesn't seem to be doing well BUT on the flip side, I need Marvel Studios to experience a very serious L in a stringvof Ls for them to hopefully get the message. They've over resourced themselves, become over saturated, diminished the brand with subpar content and wasted time on projects and from the looks of things still are on content no one cares to see.
Someone mentioned that the landscape of movie consumption has changed especially since Covid, and they're right. Marvel have been coasting on brand recognition and goodwill for too long and now we and they have suffered for it. Marvel have a lot of work to do.

 

[Comicbookguy339]

If actuals don't go up then The Marvels now apparently has the honor of having the lowest true Friday (previously Ant-Man with 16.2M) and the lowest opening day (previous record holder was The Incredible Hulk with 21.4M) of any MCU movie.

 

[Ihmago]

It's unfortunate that this film doesn't seem to be doing well BUT on the flip side, I need Marvel Studios to experience a very serious L in a stringvof Ls for them to hopefully get the message. They've over resourced themselves, become over saturated, diminished the brand with subpar content and wasted time on projects and from the looks of things still are on content no one cares to see.

This pretty much. I feel like they got overconfident about their loyal fanbase thinking they would consume anything they would produce. I mean they announced an Agatha Harkness show yet they have the X-Men sitting on a bench for like 7 years.
Hopefully a bad year will help to get them back on track and give us the MCU we all fell in love with.

 

[OrbOfConfusion]

It's unfortunate that this film doesn't seem to be doing well BUT on the flip side, I need Marvel Studios to experience a very serious L in a stringvof Ls for them to hopefully get the message. They've over resourced themselves, become over saturated, diminished the brand with subpar content and wasted time on projects and from the looks of things still are on content no one cares to see.
Someone mentioned that the landscape of movie consumption has changed especially since Covid, and they're right. Marvel have been coasting on brand recognition and goodwill for too long and now we and they have suffered for it. Marvel have a lot of work to do.

A string, sure, but Quantumania itself landing with a thud was a pretty serious loss, especially with how much Marvel Studios built up Kang and for that movie being the first film of the new phase.

 

[MadVillainy]

It's unfortunate that this film doesn't seem to be doing well BUT on the flip side, I need Marvel Studios to experience a very serious L in a stringvof Ls for them to hopefully get the message. They've over resourced themselves, become over saturated, diminished the brand with subpar content and wasted time on projects and from the looks of things still are on content no one cares to see.
Someone mentioned that the landscape of movie consumption has changed especially since Covid, and they're right. Marvel have been coasting on brand recognition and goodwill for too long and now we and they have suffered for it. Marvel have a lot of work to do.

As cliche and corny as it sounds I truly believe that adversity makes you stronger and I think that the MCU having these missteps will actually help them make better movies in the long run

I started to see a lot of issues in Phase 3 that got ignored and now are even more prominent. As you said they were able to coast because the movies still made money. But now they're gonna have to rely on making better movies I think

 

[Spider-Fan83]

tho, I personally was able to enjoy this movie for what it was...

I can understand it lacking in mass appeal to really generate huge B.O. numbers

when 2 of the main characters were introduced in Disney+ shows (that not everyone watched) all the association the general audience had to go by (in terms of what character they knew from the movies) was Captain Marvel (who had some controversy of her own) which divided the fan base on the character

most people probably didn't know what to make of this movie

 

[Mike Murdock]

Everyone in this film deserves it to have more success than it will, but with the low Cinema Score, it's not likely to rebound. Maybe if Hunger Games ends up terrible people will pivot here, but I doubt it. I'm hoping it gets a lot of attention on DisneyPlus, though.

 

[psylockolussus]

It seems Disney+ shows are changing with Marvel Spotlight. It's been mentioned these shows would be more independent (not strongly tied to MCU continuity).

I guess Marvel Spotlight would be similar to Agents of Shield or Netflix Marvel shows. The characters on these shows won't appear on the movies.

Marvel Spotlight is still obviously Marvel.

So yes, they need to release fewer, so these films when they come out in theaters, would feel more special.

And that B cinemescore is awful. Sitting alongside Eternals and Quantumania with that grade is not a good look.

 

[Iceman]

Not looking good at all with the opening numbers, the RT and cinemascore. I’ll take any small wins. Would have loved to see a separate CM2 or Marvels sequel but might be tough to take the risk again.

 

[Incarnadine]

Saturday estimate is $15.0m with a 2 day total of $36.25m. The latest weekend estimate range is now down to $45m to $47m.

I'm hearing the OS numbers are down too, closer to $50m than the earlier $60m estimate.

There's a real chance for a sub $100m WW opening now.

It's pretty much locked to finish under The Flash WW total of $270.33m WW total and even possible to come in under the domestic total of $108.33m.

I know estimates have been low for quite some time now and seemingly were dropping almost daily the last few weeks, but did anyone truly believe we would see numbers THIS low?

At this point the only question remaining is just how low will it go?

 

[psylockolussus]

An absolute disaster.

If someone said this to me in 2019, I would have thought Marvel Studios gave us their equivalent of Bvs, Batman/Robin, Elektra, Fant4stic back to back. But we just had Spider-Man/Black Panther last year and Guardians last summer...

For it go lower than The Flash, is just mind-boggling. The public really said no to this.