The Marvels Box Office Thread

[samsnee]

Feel bad for Imani. She had one of the lowest watched D+ shows and now this.

 

[Incarnadine]

I just remembered a quote from The Color of Money (still my personal favorite Tom Cruise movie) that pretty much sums up The Marvels numbers...

Grady Seasons: It's like a nightmare, isn't it? It just keeps getting worse and worse.

 

[OrbOfConfusion]

"Higher Further Faster" just became "Lower, Closer, Slower." Or something like that.

 

[psylockolussus]

Whats also weird is we haven't gotten a truly bad film from Marvel Studios for them to go this low. Just looking at rotten tomatoes, their lowest rated films have 47 and 48. The other 31 movies are above 60. Their lowest grossing film is The Incredible Hulk. Then post phase 3, Eternals which still opened well. I just don't think Quantumania and Eternals are some of the worst superhero films ever, or maybe mcu really just peaked and have been way too successful in the past and by releasing a couple middle of the road films inbetween those big movies, really lost the interest of the public.

Yikes. Time will tell how this will help affect the 2025 line up because it sure Will. The 2025 line up of Sam Wilson-Fantastic Four-Thunderbolts-Blade isn't wise imo. One of those films need to be released after Avenger 5, in order to gain more attention/interest. And another film needs to come after Spider-Man 4 or Dr Strange 3 or Black Panther 3.

 

[Scarlet Spider]

How do you go from a billion dollar film to grossing less than the Flash? I've never seen a bigger collapse between two films like this.

 

[scarlet-witch]

How do you go from a billion dollar film to grossing less than the Flash? I've never seen a bigger collapse between two films like this.

Near zero promotion from the strike doesn't help. Most people I know didn't even realize this was coming out this weekend. I had to remind my other family members.

 

[Comicbookguy339]

 

[psylockolussus]

The possibility of this grossing lower than $100 million domestically is alarming!

Going for that 8 digit all time low - after the last 6 films hitting the $200 million mark, with 5 of those hitting the $300 million mark.

 

[Filmfreak]

How do you go from a billion dollar film to grossing less than the Flash? I've never seen a bigger collapse between two films like this.

The way I see it there are definitely multiple reasons that have resulted to this.

The movie obviously doesn't resonate with audience and critics and that's hurting opening weekend and is going to kill its legs even further in the following weeks.

Like others have said, the name of the film and lack of marketing from the actors' side probably hasn't helped, though at this point I don't believe it made a huge difference, it just pushed it even further down the drain.

But I think a very important factor in all this is that people vastly overestimated the character's and first movie's appeal based on Captain Marvel's gross. Like I said before that film undeniably had a major push both from the Endgame hype and from it being the first female led superhero film in Marvel, coming also after a big hit of the rival studio's, Wonder Woman as well. But the movie itself feels like one of the least memorable entries in the MCU from everything I've heard and seen from fans, critics and general audience.

They obviously made a big mistake when they underutilised Carol in subsequent appearances in the universe as well.

But of course even so, the biggest issue is not with her, it's with the brand. The quality of the films has dropped, the quantity is overwhelming and there doesn't seem to be a coherent plan and a tight ship like with the Infinity Saga. Feige became cocky and thought they can make money out of every single superhero in existence and that the multiverse gimmick of returning actors would be enough to keep people flooding in cinemas for a few more years before the X-men arrive.

There's definitely a fatigue in the genre and there's a fatigue in Hollywood tentpole movies in general. That's not to say that there aren't or won't be successful examples in each category in the future, but in the age of streaming and a post-pandemic world the days where almost every mediocre comic book film or blockbuster was attracting the masses seems to be over, at least for the foreseeable future. People want familiarity but they seem to also want new spins in things they know.

This movie year has been a very unpredictable one and while this is kind of a shocking decline, it's not out of nowhere and there have been signs in the past couple of years. Again I feel bad for the director and the actresses but I choose to look at this as a positive signs for better things to come, both in superhero films and Hollywood blockbusters in general. Monopolising the industry hurts cinema as a medium. It's when you fall that you start becoming creative again, so let's hope that some of the right lessons will be learned this time (breaking out of the formula, greenlighting different things) and not the wrong ones (making fewer female centric films).

 

[Kon]

Near zero promotion from the strike doesn't help. Most people I know didn't even realize this was coming out this weekend. I had to remind my other family members.

There was a lot of promotion for this movie. The strike prevented that actors promoted the movie, but Disney still promoted The Marvels a lot (they even did a promotion in Las Vegas with the cat).

If people didn't know about this movie, it's more likely due to lack of interest.

 

[B]

There was a lot of promotion for this movie. The strike prevented that actors promoted the movie, but Disney still promoted The Marvels a lot (they even did a promotion in Las Vegas with the cat).

If people didn't know about this movie, it's more likely due to lack of interest.

Yeah I'm not buying the promotion excuse either, I've not seen/heard as many adverts for a film's release on the TV/radio since probably Infinity War/Endgame. If I had to guess, because the actors wouldn't promote the film, they scaled up the number of advertisements they'd typically run to try & offset that.

 

[OrbOfConfusion]

Yeah I'm not buying the promotion excuse either, I've not seen/heard as many adverts for a film's release on the TV/radio since probably Infinity War/Endgame. If I had to guess, because the actors wouldn't promote the film, they scaled up the number of advertisements they'd typically run to try & offset that.

It would certainly explain why they dropped a final trailer literally days before the film's release- plastered with footage from Tony, Steve, and Endgame- instead of a week or so prior.

 

[Mike Murdock]

Honestly, that last trailer made me think the movie would suck. It felt like they didn't have faith in their own movie.

 

[psylockolussus]

SUNDAY AM WRITETHRU — after Saturday update: The last-minute push for The Marvels with an appearance by star Brie Larson on Friday’s The Tonight Show and at a theater in NYC post-actors strike have not moved weekend grosses any higher for Marvel Studios‘ The Marvels. The film is posting a weekend at the bottom of yesterday’s estimates with an estimated $47M, the lowest ever for Disney‘s Marvel Cinematic Universe. This after a $15M Saturday, -30% against previews/Friday of $21.5M. The studio will have their figures soon

‘The Marvels’ Meltdown: Disney MCU Posts Lowest B.O. Opening Ever At $47M — What Went Wrong – Sunday Update

‘The Marvels’ is heading to the lowest opening ever for a Disney MCU pics at $47M-$55M. despite its stars’ last-minute promotion after the actors strike deal.

deadline.com

I think by 2025, Marvel Studios need to go back in releasing 2 movies a year for 2025/26. At this point, Thunderbolts and Blade have no chance at the boX office, unless they are really cheap to produce. But I don't want an obvious looking low budget Marvel movies like Kraven the Hunter. I'd delay 4 (to post Multiverse Saga) as well if I am not already looking forward to it.

2024- Deadpool
2025- Spider-Man, Captain America
2026- Avengers, 4
2027- Black Panther, Avengers, Dr. Strange

 

[Incarnadine]

Yeah, it looks like they are going with the higher end of the last estimates from last night ($45m-$47m)

The OS number seems a bit high at $63.3m as early estimates were $60m and appeared to be tracking lower. It kind of looks like they are trying to make sure the WW number is over $110m.

 

[Mysteryman]

Feel bad for Imani. She had one of the lowest watched D+ shows and now this.

Iman will have her day. It just may not be with Marvel. Although that doesn't mean we have seen the last of Kamala. The MCU's Plans Have Plans.

 

[Comicbookguy339]

110.3M WW opening = a 76% drop from Captain Marvel (455M WW).
47M domestic opening = a 70% drop from Captain Marvel (153M).
63M international opening = a 79% drop from Captain Marvel (302M).

Percentage wise the domestic OW drop wasn't as bad as Alice 2 (77% drop) but in terms of raw dollars The Marvels dropped more (-106M vs -89M).

Internationally The Marvels did twice as badly as Alice 2 which only dropped 38% and -39M while The Marvels dropped a whopping -239M.

I think it's safe to say that by the end of its run, The Marvels will have the biggest % drop for a sequel and the biggest dollar amount drop (currently -736M held by TLJ).

 

[Iceman]

How disappointing. With the RT and cinemascore it will be tough to mount a legs-driven recovery like Guardians did.

 

[Comicbookguy339]

How disappointing. With the RT and cinemascore it will be tough to mount a legs-driven recovery like Guardians did.

It would need Top Gun Maverick-level legs to recover.

 

[Iceman]

It would need Top Gun Maverick-level legs to recover.

It might even get poor legs given the reaction metrics we’ve seen (not that they always tell the full story).

 

[Comicbookguy339]

It might even get poor legs given the reaction metrics we’ve seen (not that they always tell the full story).

It will likely finish its run somewhere between 220-240M WW.

 

[B]

Part of the problem this time around is I think the first's success had a hell of a lot to do with where it was released, which was sandwiched in between Infinity War & Endgame, the post-credit scene for Infinity War set a Captain Marvel film up for a slam dunk. You would have got quite a large number of people seeing the film, to see who this character was that was seemingly Nick Fury's last roll of the dice to play a big role in Endgame.. which the character sadly didn't. This film doesn't really have IW/EG's shoulder's to stand on & if anything judging by the declining trend in MCU's products it has to prop itself up this time around.

 

[Abudefduf]

This board is still around, huh? It's been a good while since I was here last. Does anyone even remember me? Probably not, lol

Anyway, this sure is shaping up to be a huge disaster, isn't it? But that's what you get when you build a franchise (well... subfranchise, in this case) on such shaky foundations. Back in 2019 I was here, on this very message board, trying to argue that Captain Marvel was a subpar origin movie that failed to properly introduce the character to the general audience... but they called me a madman.

As a Captain Marvel fan this is just embarrassing to see, but thankfully I fell out of love with the MCU years ago so I don't care anymore. I'm sad for Iman Vellani though, it's a shame that she'll probably have to pay the price for Marvel's mistakes.

 

[Comicbookguy339]

Part of the problem this time around is I think the first's success had a hell of a lot to do with where it was released, which was sandwiched in between Infinity War & Endgame, the post-credit scene for Infinity War set a Captain Marvel film up for a slam dunk. You would have got quite a large number of people seeing the film, to see who this character was that was seemingly Nick Fury's last roll of the dice to play a big role in Endgame.. which the character sadly didn't. This film doesn't really have IW/EG's shoulder's to stand on & if anything judging by the declining trend in MCU's products it has to prop itself up this time around.

An 80% drop is still near-unprecedented. The movie got flat out rejected by audiences across the world. People will be analyzing why this happened for years to come. It's honestly baffling.

 

[Daywalker89]

Not really, numerous people in this thread have displayed great points on why this movie has failed the way it has. Even those damn Grifters on Youtube haven't been far off the mark on why this isn't pulling in the numbers. I wouldn't be too concerned though as this film has had alot things against straight out of the gate, This ridiculous narrative that the MCU is over couldn't be further from the truth. Yes there needs to be a massive mentality change from those in charge but the core fanbase is still here supporting.