I think Raimi's building Bruce up to be Mysterio.
1. He's in low-brow entertainment as a sleazy ring announcer.
2. He's in the lower levels of the entertainment business as an usher.
Clearly, this character is an aspiring actor of some sort. He's smarmy and a bit rude, like Quentin Beck. So this time we'll see some reference to him being an actor or special effects wizard or stuntman of some sort. Then later, when the timing's right, he'll be Mysterio.
And there will be HISTORY there for Pete. He'll suddenly have this villain who turns out to be this guy who has been a thorn in his side since before he was really Spider-Man.
It's totally foreshadowing.