No it's not:
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(Screencapture from the teaser trailer).
So far, we've got 4 new IM armors in Iron Man 2:
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I dont think IM2 can beat TDK. TDK had a huge marketing campaign and IM2 has had nothing so far, and lets not forget Ledger's death sadly playing a major part in the film's success.My main concern after hearing about the Disney shenanigans is how this will effect the marketing for the film. IM2, if marketed right, has an even chance of possibly beating TDK. If the marketing is just 'phoned in' by Paramount though, it may just beat TF2's gross but not much more.
What possible reason would they have to phone the marketing in? To make sure that they make less money?Well it certainly can't if Paramount just phones the marketing effort in.
The tired "you complete me" line could be an example of lazy writing...not a unique event in Marvel history.
And Sam Jackson has been playing Sam Jackson for a long time now. It was a terrible casting decision based on an alternate universe character and his scenes will drag the movie down.
Well it certainly can't if Paramount just phones the marketing effort in. I'd have agreed about the Ledger factor, but Avatar had nothing like that to help it and still beat the holy hell out of TDK.
The more Paramount spends on marketing, the more Iron Man 2 will make. The more Iron Man 2 makes, the more Paramount makes from it. "Lame duck" is an irrelevant and meaningless term in this case, as whether or not they distribute any future Marvel flicks has no bearing on them trying to get the highest return on their current investment.I did not say Paramount wouldn't do the marketing at all. They're contractually obligated to do it. 'Phoning it in' just means they wouldn't go above & beyond in their marketing of the film. And it'd still be a hit even with that lesser level of marketing. And the more $ they spend on marketing, the more of Paramount's money is at risk. Since they're lame ducks anyway, why wouldn't they try to spend as little as they need to to promote what is already a guaranteed hit? But that's not how you get up there with TDK, and they have the best shot they're going to have for quite a while at doing those kinds of numbers with this movie. It's just that, as a fan, I'd like to see them reach for the heights with this one.
Avatar had the advantage of Imax AND 3D ticket sales.
The more Paramount spends on marketing, the more Iron Man 2 will make. The more Iron Man 2 makes, the more Paramount makes from it. "Lame duck" is an irrelevant and meaningless term in this case, as whether or not they distribute any future Marvel flicks has no bearing on them trying to get the highest return on their current investment.
I still don't see that as making up for an entire billion dollars more world wide(and it's still got quite a way to go). Even without that advantage it still likely would have beat TDK. Just not by as much.
I'd make a wager that Dark Knight was shown primarily in regular theaters.
And like Dark Knight, people were going to see Avatar regardless of the price. Avatar was going to make a killing either way, but I'd also be willing to wager that it sold more tickets to Imax and 3D screen then it did regular screens. And where I live, that's an extra $3 per person.
It's easy to set new box office records when you base the records on prices and the prices keep going up. It's just cheating the numbers.