It's just more evidence that the PG-13 strategy is nonsense and R-rated movies can make money.
Just saying, look what the studios did with Die Hard, RoboCop, and Expandables. Cardinal rule for filmmaking: Don't turn R-rated franchises into PG-13 ones. Fans don't tolerate that nonsense. You can't honey pot the fans with a PG-13 rating.
Every time I think I'm out, they pull me back in. LOL.
1. The first 2 DIE HARD sequels were both rated R and they both sucked. The lesson is that there should have never been a sequel made for DIE HARD, let alone 4 sequels. Some movies just shouldn't have sequels made for them.
2. The ROBOCOP sequels and remake were crap NOT because they were rated PG-13, but because they were not fun and funny like the first movie was, and because the overall stories were crap. Those movies would have sucked even if they were rated R.
3. The first EXPENDABLES movie (which I loved) was a hit not because it was rated R (the movie wasn't that gory or bloody, and had the blood CGI in), but because it was a novelty and the first of it's kind. It's like that Bugs and Daffy cartoon where Daffy blows himself up with his ultimate act, but he could only do it once.
[YT]https://www.youtube.com/watch?v=xjMHOVxd8Yc[/YT]
As for the sequels, I didn't care for the 2nd movie, but I loved the 3rd movie. I'm also pretty sure that those movies would have still done around the same box office even if those movies were rated R. FYI, E2 made more money worldwide then the first movie. The 3rd movie made about $68M less then the first movie worldwide.
OMT, the first ALIENS VS PREDATOR movie, which was rated PG-13, did better then it's R rated sequel. It's all about the story/concept, not the rating that determines whether or not people will enjoy a movie. The only affect that ratings have on a movie is who can watch it (which could effect the box office) and the tie in merchandise for said movies (in regards to merchandise aimed at kids).