almost is not half, spiderman 3 made 890 million worldwide and being a reboot was an INTENTIONAL burden that sony placed on its own film, which did backfire. 262 million is hardly impressive when when you look at where tasm sits all time in relation the the first 3 movies (#62, sm1, 14, sm2 21 and sm3 26) what movie has gotten a sequel that has bombed DOMESTICALLY and had success overseas? investments are made with the hope of a return, the advertising for tasm was from sony, and that was before disney took over merchandising rights, so i doubt VERY seriously that disney paid for any of that? and if sony is NOT willing to play ball with disney than it would be a very smart move to not promote tasm2. fox is unwilling to play ball and they get dick for advertising the x-men movies, merchandise and tie-ins cover advertising and without them studios LOSE money.