My usual long winded thoughts:
- So X-FORCE, or "team stabby" is #1? Hmm. Been a while since an X-book was #1, hasn't it? It has felt that way. Anyway, I didn't bother. Apparently, Wolverine & X-23 are a tag team for sales.
- SECRET INVASION has seemingly boosted NEW AVENGERS a little, which is saying something considering it is the best selling ongoing in the industry (despite it being mediocre at best).
- THOR's hanging onto the Top 5-10 with a Viking's valor. The Odinson's got staying power. Which is amazing considering how slow paced the issues can seem.
- BND is still selling very well, although not all issues can stay in the Top 10. It seems they bleed readers every week. Still, considering that in order to match the combined sales of 3 Spidey titles circa 2006-2007, each weekly issue has to sell maybe 65k tops, this is doing INCREDIBLY well. I still haven't touched it, though. But it obviously is a success, and I wonder if Marvel will consider merging some other books in this way.
- The first issue of the Millar/Hitch run on FF boosts the book from the bottom 40 to the Top 10. BOOM. Proof that sales have almost nothing to do with characters sometimes, but creators and their rep. That said, the debut was good, and the run has been going swimmingly thus far. It has a lot of ideas and while Millar is still blunt with his dialogue, stamping double and triple exclamation statements, the work isn't cynical and that is great. I am enjoying this more than I expected.
- Both of Loeb's turds are Top 10 sellers? Urg.
- DC's top selling book, JLA, can't even sell in the Top 10. Ouch.
- Death and New Cap continues to be good for CA, keeping it in the Top 15.
- The gap between NEW AVENGERS and MIGHTY AVENGERS is startling, some 15 spots on the list this month. It is easily the B book of the two, which is wacky because it usually is better, if only so slightly.
- Naturally, Alex Ross gets a Dynamite book into the Top 30, which is great for a non Big Two debut.
- Who'd have thought a Herc title would sell in the Top 30? Maybe taking over someone else's title isn't a bad strategy. Hey, it worked for heroes in the 60's...
- KICK-ASS sells in the Top 40, which is great for an ICON book, thanks pretty much in part to the creative team of Millar & Romita Jr., and the promotion. It also provides Millar some place to be cynical and dark while doing FF.
- UFF at least is in the Top 45 this month, but it may be a fluke. It added some sales for the 50th issue but that boost may not last long. It is the weakest link of the Ultimate chain at this point. Oddly, it's the only Ultimate ongoing that didn't get so crappy that I left it.
- YOUNG AVENGERS PRESENTS #2 is below the Top 50. Hmm. Back during Heinberg's volume one and even into Wells & Caselli's CIVIL WAR mini (that teamed up the Runaways with them), this book was a lock for the Top 30-35. After sitting on the franchise for two years, the result of the latest mini is selling more than 11 slots lower on the Top 100 than it did barely 2 years ago. I take this as a bad sign that Marvel's act if willingly cooling down the momentum the book had in the name of stroking yet another Hollywood ego who sees comics as a weekend gig may have shifted a near A-List franchise to a B-List one. Seriously, Marvel should have crapped or gotten off the pot sooner. And in a way they STILL have not committed to a volume two, and they may have nixed any chance of one selling decently. Way to go, dudes.
- Considering the age of the franchise, that CAPTAIN MARVEL's mini is still within the Top 60 isn't bad.
- The horridly late RUNAWAYS is still outselling the BKV issues, but they ship less frequently. The sales are also lowering per issue and by the time Whedon leaves, the sales may be back around where they started (the Top 80). And who knows how long the wait will have effected digest sales, which historically boosted RUNAWAYS. I'll probably use the end of the Whedon run as a jumping off point. Ramos is never worth it.
- MOON KNIGHT may be settling into the Top 60, which is better than oblivion. It is right next to PUNISHER WAR JOURNAL, which is holding steady (seemingly).
- THE TWELVE #2 took a dive from the debut, and any dive when the debut is below the Top 50 is dangerous. Obviously JMS can't sell ANYTHING. I suppose this is the best you can expect from dusted off Golden Agers. Pity, it's been great so far.
- The Iron Fist special sells around where the ongoing did, which tells you the small audience is dedicated.
- GHOST RIDER, ANNIHILATION CONQUEST and NOVA all seem to be holding steady with modest sales, although neither may be meeting expectation in that regard. The latter two are great, though.
- NEW WARRIORS #9 at the end of the Top 80. Hmm. This book may struggle to survive the #12 chopping block. It's a good read although it may have paid for defying expectations, as well as the post-Initiative lapse. Like any event, THE INITIATIVE event was a steroid for titles and once the high is over, many crash. It hurt the smaller books the most.
- BLACK PANTHER, MS. MARVEL, and SHE-HULK are fading fast, although all have had long runs. And at least one is a Skrull.
