You can tell a villain's (or any character's, for that matter) motivations by his actions, even if they're not explicitly stated- and Tombstone's actions all indicate a man who is working to maintain a status quo he finds favorable. We see him reacting to threats against his criminal empire, but never trying to increase his power for its own sake. Therefore, I think it's fairly safe to say that Tombstone's goal is simply to remain the most powerful figure in the New York underworld.
Really? I don't remember any of Otto's (Otto, not Doc Ock) actions in his debut showing he had the desire for world domination. Well look where he is now.
All I'm saying is you never know with this show sometimes, if things aren't going to get twisted/bent into something more, but still plausible. In order to keep things fresh.
I'll admit I've not see Evolution (though I plan to soon), but I disagree with your fundamental premise- that a villain loses his cool factor after being beaten by the hero.
If that villain beats the hero in 5 seconds the first time then he's instantly the toughest villain on that show, but loses the second time, without taking that hero to his limits; he looks like a fluke. Tombstone's fight with Spidey was NOT staged in a way in which it appeared that he took Spidey to his limits. They did a better job with Kraven in that regard there.
To use another villain you brought up as an example, take Darkseid from the DCAU. At the climax of 'Legacy', Superman gives him a far worse beating than anything Spider-man dished out on Tombstone- I fully believe he would have killed him had Supergirl and Darkseid's slaves not intervened. (Keep in mind that until this point Darkseid has dominated Superman utterly effortlessly).
That's not a totally acurate comparison on this, though I can see where your coming from.
The difference is Superman's victory over Darkseid was built to over time, and it came when involved in a feud between the two of them. No outside parties.
And the staging was so superb that even though Superman defeated Darkseid (which was by luck mind you blocking his Omega Beam), Darkseid still beat the tar out of Superman throughout their battle and in the end, it didn't make Darkseid look weak. Superman didn't walk away from that battle without a scratch.
Also Darkseid beat Superman effortlessly multiple times. Tombstone only once. What they should've done here, was have Spidey vs. Tombs in a 20 second skirmish that ends in a draw. Then make the next round come next season in a feud between the two of them (like the story idea I proposed) where he then gets his victory.
Spidey's victory over Tombstone was anti-climatic, and there really wasn't any reason that Spidey's victory couldn't of been held off for better buildup.
When Darkseid returns in Justice League, however, he hasn't lost one iota of his menace factor- because that menace always came not from power, but from his cunning, resourcefulness, and utter malice. Darkseid wasn't just the one villain who could beat Superman in a fight- he was the one villain who knew how to twist the Man of Steel to his own ends and enjoy it. I believe that Tombstone is the same way.
But what is he going to do with 16 governments watching his every move, that's going to be convincing?
And personally I thought Darkseid's presence wasn't up to par in Twilight compared to what came before. The visuals, staging, dialogue, etc. on Darkseid there, weren't anywhere near as cool as they were in Superman TAS or JLU's Alive & Destroyer. Not that he wasn't good, just not as cool as before, sort of like Tombstone somewhat here.
Also, I'd argue that Norman Osborn (not Green Goblin, but Osborn as a whole) has been villain #1 from the beginning- it's just that nobody noticed. Look back at the series in light of the finale, and it's obvious that Norman is responsible (directly or indirectly) for the events of every major arc except for Lizard and Venom. (and my pet theory is that he was the captain of industry who hired Black Cat, which if true makes him indirectly responsible for Venom as well.)
The reason I say Tombstone was #1 before this, was because he posed a bigger challenge for Spidey in terms of how was Spidey going to prove who the big man was let alone beat him?
Sure Tombstone didn't fight Spidey very much, but there wasn't any need for him to. Unlike the Green Goblin, Tombstone represented a mountain that he couldn't just easily climb. If the Green Goblin physically provokes him into a fight then it's on, and the worry of beating him wasn't going to be something that heavily weighed on his mind.
Taking away this version of Tombstone's ability to dominate is like taking away Apocalypse's ability to dominate. Sure they're still decent villains after all is said and done, but that element gave them an edge that seperated them from all the other villains.
Also with Norman dead to the world I think he's officially been kicked off his throne.
Spidey has traditionally, I would argue, had four top villains- Norman Osborn, Doc Ock, Venom, and a mob figure (Kingpin in most adaptations, Tombstone in this one). Beeing foiled by another top villain is no shame- particularly if you manage to get back at them later.
I'm gonna say this one time so everybody gets it:
It's not IF you get beat that matters, it's HOW you get beat that matters. And how Tombstone got beat was anti-climatic.
It's not the fact that he was defeated that bugs me, it's that Spidey's defeat of him hardly felt poignant at all.
How to make Tombstone as menacing as he was before? Same way they did with Darkseid- show him rise from the ashes of his defeat, prove himself superior to other villains and to the hero, and prove once and for all why he is the Big Man. If anything, I personally would have even more respect for the character after seeing him succeed without his resources as well as he did with them.
So how is he going to rise from the ashes again like you said? I hope Greg & Co. thought this through and we don't get some outrageously contrived resolution (like how Peter waits 3 days to start looking for Eddie after threatening Gwen's life) as to how to fix his situation.
Not that I don't think they couldn't think up some Empire Strikes Back type story where he comes back, but he needs to do something big that makes an impact that reminds everyone that he's back. So what's he going to do that's going to make him cooler than him being an invulnerable crime lord?