But why premier the trailer trailer for these folks? In this venue? I had it on 30 minutes, couldn't stand it, just set it to record whenever it comes on.
I remember last year someone posting the trailer they premiered for TFA during football didn't get 1/4 of the views it did online and elsewhere. That's why this Olympic cross-promotion makes no sense if that was true. People don't watch trailers during sporting events, even the Superbowl isn't a good venue for that anymore, they are using dated marketing strategies. This is painful to sit through if you don't give a damn about sports.