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I'm going to try and stay away from the obvious answer that GotG was a better movie. Because good movies flop and bad movies make money all the time.
I would say two issues in particular outside of the reviews really had them on opposite trajectories even before release. That means looking more at the trailers and promotional material.
1. It really seemed like they were pushing Green Lantern as "The Next Iron Man" as in the promotion in the lead-up really went out of the way to make it look as much as Iron Man as possible. It made it look like one of those quick cash-grabs jumping on the latest bandwagon and people noticed. GOTG looked far more unique and original.
2. The costume. GL's was in a word, dreadful. Both this film and Fant4stic from that decade really showed how important costuming is as both had their reputations destroyed immediately upon the reveal.
I would say two issues in particular outside of the reviews really had them on opposite trajectories even before release. That means looking more at the trailers and promotional material.
1. It really seemed like they were pushing Green Lantern as "The Next Iron Man" as in the promotion in the lead-up really went out of the way to make it look as much as Iron Man as possible. It made it look like one of those quick cash-grabs jumping on the latest bandwagon and people noticed. GOTG looked far more unique and original.
2. The costume. GL's was in a word, dreadful. Both this film and Fant4stic from that decade really showed how important costuming is as both had their reputations destroyed immediately upon the reveal.