BlackLantern
Eternal
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http://www.wired.com/techbiz/people/magazine/17-05/mf_jjessay?currentPage=all
In my profession, this mentality is illustrated by the spoiler: that piece of information meant to be kept secret, like the end of a movie or TV show or novel. Spoilers give fans the answers they want, the resolution they crave. As an avid fan of movies and TV myself, I completely understand the desire to find out behind-the-scenes details in a nanosecond. Which, given technology, is often how long it takesto the frustration of the storytellers. Efforts to gather this intel and the attempts to plug leaks create an ongoing battle between filmmakers and the very fans they are dying to entertain and impress. But the real damage isn't so much that the secret gets out. It's that the experience is destroyed. The illusion is diminished. Which may not matter to some. But then what's the point of actually seeing that movie or episode? How does knowing the twist before you walk into the theateror what that island is really about before you watch the finalemake for a richer viewing experience? It's telling that the very term itselfspoilerhas become synonymous with "cool info you can get before the other guy." What no one remembers is that it literally means "to damage irreparably; to ruin." Spoilers make no bones about destroying the intended experienceand somehow that has become, for many, the preferred choice.
In some cases, spoilers don't just prevent the intended experience of something, they prevent the very existence of it. Case in point: I had spent close to two years working on a version of a Superman script for Warner Bros. Then an early draft was leaked, reviewed, and spectacularly decimated on a Web site that I still adore and read daily. It wasn't just that the review was bad. Which it was. I mean, like, kraptastically bad. And probably deserved (I'm the idiot who made Lex Luthor a Kryptonian). What was so depressing wasn't just that the thing being reviewed was an old version of a work in progress. What killed me was that the reviewerand then readers of that reviewerweren't just judging my writing. They were judging the movie. A movie that was barely in preproduction and many drafts away from final. A film that ultimately never got madein small part because that review, and subsequent posts, made studio decisionmakers nervous. The fact is, that Superman film might have been awful. Or it could have been something else. We'll never know.