See, I understand the marketing aspect and all that... but look at the other Joker games. He always wanted us to do something for him - pick something up, go out and take photos, hack the police, etc.
Telling us to watch a commercial is way out of character, and I think there's something more to this.
Yeah but, do you REALLY think the commercial would be a commercial that we just watched and went, "Oh, that's cool," and then got over? It's not like going to Mt. Rushmore.
I mean I'm saying...LOST's first ARG started with a commercial for The Hanso Foundation. They gave you a phone number (or a website; I forget which at first) and you followed it and the next week, same time, another commercial with another clue--a number or a website.
I know this is not the same game, but using television, and commercials, as a rabbit hole to a viral or portion of a viral are not unheard of. I daresay that if the message IS that we have to watch a commercial (and I think we need to look closer as to where or when--I guess the .375 = 3:45 theory seems pretty solid, but even so, if it's on TV and not on the net, we need to know which channel to watch--although I'm sure it would be easy to have separate groups manning all the broadcast channels at that time since there are only a few--NBC, ABC, CBS, FOX, CW (and CW is Warner Bros, which would make me think it's the most likely outlet, but then again CW blows and nobody watches it and if it's a Domino's commercial it could be any of them).
But I think, if this commercial thing is right, it will hand us the next step, and like the LOST game, you'll know it when you see it. It's happened before and the game is starting to cross into television as it inevitably had to do.
I mean it is faintly disappointing that we've got this and it's only been a couple hours, but this is not the only time we've solved a puzzle in a couple hours (and it seems to me that people were furious by the end of the day when we were trying to figure out clowntravelagency--I know I'm not the only one whose head was nearing explosion that weekend). And this is how they always go. We get some faint viral activity (like the 9th), then some heavier viral activity (today, with the texts and the new GT), and then we get a couple things to hold us over (I'd guess HaHaHa Times next) and then, bam! Explosion! Joker texts and CTA and bowling balls and getting Gordon'd and then Slipknot and a hunt. It usually goes this way. (I just hope the hunt at the end of the rope isn't as disappointing for Oracles as it was last time.)
But what my real point is....is just watch for that commercial, if it's on TV, or be on the lookout if it's on the internet. It will not be the end of the line; it will lead us to the next step.