Fantastic Four was a mediocre movie but Fox's marketing campaign was insanely active and helped that movie make more money than it probably should have. I guess it was a decent start for a "safely" made film but now that Fox knows the demand is there, and Story, Fox, and Arad all have heard the fans complaints and have stated what they need to fix...they can go all out on FF2. Confidence is there and the marketing surely helped. Now look at what they're doing for X3. Fox owns 24, Prison Break, and American Idol and the promotion can't get any more saturated than that. Jesus, tonights Idol show had that little promotion CD given to all the IDOLS and they infused X3 right into the show with 3 of the actors. Really really creative. Fox couldn't have timed things better either with the season finale of Idol and 24 next week which should give a huge push for X3 just from those 2 shows themselves. Think about it. I tried to vote for Idol this last round but all I got was busy signals for an hour...yet over 50 million voters still got through. They all saw these ads. Love 'em or hate 'em Fox can market a film. What is it like 24 tv spots for X3. LOL 100+ million first 4 days and the first big blockbuster of 2006. DaVinci who?