1. Perfect Portray of Peter Parker/Spider-Man this means quipping yet clever Spider-Man and genius/nerdy Peter Parker. 2. Not too much comedy but not too much drama either. Basically take what TASM did right in comedy and fuse it what with SM did right in drama.
3. Pace every moment. Take time with each of the villains build up and origin. Don't jumble the plot with more than it can handle.
4. Skip Peter's origin if you must, reference it in a flash back no longer than 10 minutes.
-On that note, include the phrase with great power comes great responsibility
5. New Villains, you can have Norman in the background doing his stuff perhaps even have him go Dark Reign but no Goblin, Ock, Venom, Sandman, Rhino, or Electro in the the first film. Give the GA and us something fresh and new.
6. I'd say get the soundtrack right, but that's not really that big of a deal imo. But just too say it, get the soundtrack right.
7. We want Peter Parker but not too much Peter Parker. We want Spider-Man as well but not too much Spider-Man. Give the man and his alter ego equal screentime. Of course this was never a problem in previous films but one of my fears with the new film is that they may just focus on the Wpider-Man side of things and not Parker.
8. GET it right, I had like 15 more point but **** that ****. Just do this right. This is the third Spider-Man film series Sony. If you mess this up it's over. Because you can't reboot again after this. So get it right and everyones happy, screw up...I don't even wanna think about that.