Blitzkrieg
Avenger
- Joined
- Jul 3, 2016
- Messages
- 15,599
- Reaction score
- 3,328
- Points
- 78
WarnerMedia CEO John Stankey unveiled the plan Wednesday during his address at the Vanity Fair New Establishment Summit in Los Angeles. Stankey said the company will mine its library and content engines to create such a service by the end of 2019.
The new platform will be fronted by HBO, with content from additional Warner Media brands bundled around that premium cable service, Stankey said. Price for the service will not be determined until the project comes to market, but Stankey said it will be more expensive than the current HBO over-the-top subscription plan (which he said is priced more than fairly, thanks to the “emotional engagement” of WarnerMedia content like “Game of Thrones”).
WarnerMedia Launching Direct-To-Consumer Streaming Service In Fourth Quarter Of 2019
Stankey said WarnerMedia would launch a streaming service that would draw from the media company’s broad collection of films, television shows, animation and its library. This new OTT offering would augment the media company’s other streaming services, like HBO Now.
“We expect to create such a compelling product that it will help distributors increase consumer penetration of their current packages and help us successfully reach more customers,” Stankey said in a statement.
“HBO is one of the best values in the market right now,” he asserted. “Clearly what we want to do here is we want to ensure what we’re offering on a combined basis is compelling.”