OrbOfConfusion
Sidekick
- Joined
- May 21, 2023
- Messages
- 1,095
- Reaction score
- 1,432
- Points
- 78
Why is no one factoring in the actors strike when looking at box office performance. A lot of the marketing, hype and heavy lifting for these movies comes with the actors doing press, red carpets, events, etc. and there's been none of that for any movie since Barbie.
Traditional ad marketing can only do so much when you can't even leverage your own cast, which is a shame especially for this one given it's fully female led. That's going to have a HUGE impact on every movie releasing for the rest of the year.
But there have been movies that have done well despite few to no words from the cast members. Granted, some have had low budgets or are outliers, but Five Nights at Freddy's, Saw X (that one especially, given the ups and downs of the franchise and Spiral didn't rejuvenate the franchise) and Paw Patrol, for example, all came out during the strike and have done very well even without the actors promoting them.