Men in Black III!

[Tony Stark]

Plenty of films fall 65 plus without having huge openings. Green Lantern last year fell 66% on a 53M opening, which is pretty much what this film did over a 3 day weekend. Add the big monday and that will only subtract from it's earnings over the long run. I don't see this film doing much more than 2.2-2.3 multiplier.

Snow White will probably have a 50-60M opening. I think it's been well advertised and it's getting pretty good ratings. That alone will hurt MIB 3's showing.

Avengers most certainly set expectations for people. Sure it had weak competition, but MIB 3 was tracking at 85M, and it came out at 70M. So people either stayed home or went to see Avengers. Had it faced a different film it probably would have done better than it did.

 

[Drizzle]

Snow White will probably have a 50-60M opening. I think it's been well advertised and it's getting pretty good ratings. That alone will hurt MIB 3's showing..

I think you might be aiming too high for Snow White. Looks like a $30-40 million opener to me.

 

[terry78]

It's basically a live action remake (a more gritty version than Mirror Mirror) of the classic tale, so I think it might do better than the Julia Roberts one. I haven't seen any tie-ins merchandise wise so that does tend to hurt a flick if the kids don't have any meals or toys.

 

[Tony Stark]

Actuals came out, so MIB 3 went down, Avengers went up. 69.2 for MIB 3, that's 11th place on all time Memorial Day weekends. This has to be a huge disappointment for Sony. You take out 3D boost and inflation and it's way down on the list.

 

[Doctor Jones]

I'm thinking $35 mil at the least and $45 mil at the most for Snow White.

 

[Lord Blackbolt]

Technically MIB3 is a Marvel movie...so that would mean Marvel has two movies in the Top 5 this weekend? Also...I wonder what portion does marvel take from MIB? You would think with all the hype comicbook movies get, yet the marketing people never say MIB is based on a comicbook.

 

[warhorse78]

Actuals came out, so MIB 3 went down, Avengers went up. 69.2 for MIB 3, that's 11th place on all time Memorial Day weekends. This has to be a huge disappointment for Sony. You take out 3D boost and inflation and it's way down on the list.

And IMAX. My theater had taken out both The Avengers and Dark Shadows for MIB3.

 

[Octoberist]

I took no issue with that part of your post. Hell, I actually agree that the very existence of MIB 3 is a desperate move by Sony and the actors to recapture the glory that the franchise basked in after it's very successful first installment in 1997.

It is a failure and should have been released 5 years ago but I still don't agree that the Avenger's raised the bar for any type of film, let alone comic book movies and it won't drop 70% next weekend. Not even Battleship dropped that amount and nobody liked it. And it's hard to drop 70% unless your movie has toxic word of mouth (the movie doesn't have that) and is going up against a juggernaut and Snow White could do very well but near record breaking like The Hunger Games or Twilight films? I'm not even predicting that and I think I'm predicting more than most. Eh, I just don't like when people engage in hyperbole about films when their is no need to. MIB3 is a big enough failure on it's own, it doesn't have to drop 70% to make that happen.

Even though I liked Brolin in the film, the movie feels like a relic. A desperate attempt at a franchise that has lost it's potential years ago. After MIB 2, I think people have forgotten about the series, and left it behind, so I think maybe MIB as a whole doesn't resonate with the general public, going against what Sony thought it did.

 

[RaZaTrOn]

I saw this last night with the girlfriend, we both thought it was OK but nothing special.

For a something that is meant to be funny it wasn't side splitting and the final act of the film was better than the rest. What I think would be best is if the writers matured the laughs. If you were a fan of MIB when they first came out you've matured and the comedy should reflect that if they want to maintain their old audience rather than draw a new one in and forget about us.

So basically what I'm trying to say is that it was a bit to childish for me and would've preferred a bit more grown up material. Oh and Josh Brolin was great.

 

[Tony Stark]

Even though I liked Brolin in the film, the movie feels like a relic. A desperate attempt at a franchise that has lost it's potential years ago. After MIB 2, I think people have forgotten about the series, and left it behind, so I think maybe MIB as a whole doesn't resonate with the general public, going against what Sony thought it did.

And that's pretty much what I felt, even though it's not a bad film. This is a movie that is searching for an audience that hasn't existed for 10 years.

Despite the shilling BOM gave the results, this was not a good open for a Memorial Day weekend film. Really 85-100M should be the expectation for a 4 day weekend run, especially with 3D.

Worst of all was it's Monday -17.6% drop, which shows you people did not want to see this film.

 

[Destructus86]

the only thing I was dissapointed by was the CGI human sequences. Really...there's NO EXCUSE for rubbery CGI human characters.

 

[Doctor Jones]

Yeah, some of the CG made me go... "that's the best you can do with the people in 2012?" It was obvious CGI.

 

[dark_b]

when J is jumping down? that was meant to look fake.

the CGI Boris on the bike was bad IMO.

 

[bubbadoom]

when J is jumping down? that was meant to look fake.

the CGI Boris on the bike was bad IMO.

hum, having trouble remember the CGI Boris bike shots - I know most were a stunt double...

 

[Doctor Jones]

when J is jumping down? that was meant to look fake.

the CGI Boris on the bike was bad IMO.

How is CG meant to look fake? You need to explain this to me.

 

[Octoberist]

The only CG that bothered me was the greenscreen Of the shuttle launch. Very inconsistent CG there.

 

[dark_b]

How is CG meant to look fake? You need to explain this to me.

J(will smith) is streching in every direction. i didnt mean that the CGI was meant to look CGI. but his face and body was meant to look stylized cartoony streched. sorry for my bad english.

 

[Octoberist]

Dark B, where are you from?

 

[Doctor Jones]

J(will smith) is streching in every direction. i didnt mean that the CGI was meant to look CGI. but his face and body was meant to look stylized cartoony streched. sorry for my bad english.

He was, but it still wasn't very convincing CGI to me.

 

[pyromaniac]

It's not going to drop 70% and the fun but dumb Avenger's has nothing to do with this thread.

Whedon isn't known for his 'dumbness'. Blame Marvel.

 

[jacobed]

He wrote the script, you can't blame Marvel

 

[nite-owl]

The number one rule in Joss Whedon fandom is that matter what nothing is ever Joss Whedons fault.

 

[Octoberist]

And that's pretty much what I felt, even though it's not a bad film. This is a movie that is searching for an audience that hasn't existed for 10 years.

Despite the shilling BOM gave the results, this was not a good open for a Memorial Day weekend film. Really 85-100M should be the expectation for a 4 day weekend run, especially with 3D.

Worst of all was it's Monday -17.6% drop, which shows you people did not want to see this film.

I just think it's a telling sign. We all knew this summer would be causalities but after Battleship, The Dictator and potentially MIIIB, it's time for Hollywood to rethink their green lights.

 

[LostSon88]

Just saw it with my dad. It was solid but nothing special. Wayyyy better than 2.

I agree with what's been mentioned already--the humors a lil dated, the villian was undefined and Emma Thompson and to an extent Alice Eve were criminally underused

I really did enjoy the 3rd act though and the 'twist'. That was a great revelation.

I say end it here though. Unless they reboot with Agent J recruiting a new team.

 

[terry78]

Dark B, where are you from?

We've been barking up that tree for a few years and have yet to get an answer. It's like Tommy on Martin, we never find out what his job is.