WOLVERINE25TH said:
Marvel better give the book more than 4 goddamn issues before they start talkin' cancellation. Sick of good writers' books gettin' crapped on while bull**** dominates the racks.
Marvel needs to do that. They need to actively promote it. And NO, the "obligatory first issue internet interview" B.S. doesn't count, because EVERY GOD DAMNED NEW SERIES GETS THAT, and they all gell. Marvel needs to realize that in a given month, over 200 comics ship. They put out maybe 70 or so comics a month themselves. So not only is a new book competing with DC, Image, Dark Horse, etc, but is also competing with all of Marvel's books (Spider-books, X-books, "event" books, Ultimate, Avengers books, etc). The average reader needs to know that a new series exists, and why they should buy it.
Marvel knew this and did an aggressive campaign for HOWLING COMMANDOES, a selection that was utterly ******ed considering that THE THING was also a new book and was aces better. But Marvel one minute pretends to be a "captain of the industry" when talking about titles in the Top 10, yet adopts a "what, me worry" helpless shrug when yet another relaunch duds out in about half a year, acting oblivious to the market realities of thier own medium. One minute they act like business-savvy "masterminds" when talking about movie deals, the next they refuse, REFUSE to flex with the demands of the comic market (of which about a quarter of their sales remain). Marvel needs to realize that, YES, books do fail regardless of how well you amp them, but they also need to realize WHY books fail and then do something to adjust to that.
An easy, rational suggestion would be to limit the amount of new books they launch every year/month, and handle those launches vigorously. If they're not willing to invest money in advertising them, then it makes no sense to invest money to publish them if they're all but guarenteed to fail.