SoulManX
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The drive-in theater was the creation of Camden, New Jersey, chemical company magnate Richard M. Hollingshead, Jr., whose family owned and operated the R.M. Hollingshead Corporation chemical plant in Camden. In 1932, Hollingshead conducted outdoor theater tests in his driveway at 212 Thomas Avenue in Camden. After nailing a screen to trees in his backyard, he set a 1928 Kodak projector on the hood of his car and put a radio behind the screen, testing different sound levels with his car windows down and up. Blocks under vehicles in the driveway enabled him to determine the size and spacing of ramps so all automobiles could have a clear view of the screen. Following these experiments, he applied August 6, 1932 for a patent of his invention, and he was given patent number 1,909,537 on May 16, 1933. (Seventeen years later, that patent was declared invalid by the Delaware District Court.)
Hollingshead's drive-in opened in New Jersey June 6, 1933 on Admiral Wilson Boulevard at the Airport Circle in Pennsauken, a short distance from Cooper River Park. He advertised his drive-in theater by saying, "The whole family is welcome, regardless of how noisy the children are".[1] It only operated for three years, but during that time the concept caught on in other states. The April 15. 1934, opening of Shankweiler's Auto Park in Orefield, Pennsylvania, was followed by Galveston's Drive-In Short Reel Theater (July 5, 1934), the Pico in Los Angeles (September 9, 1934) and the Weymouth Drive-In Theatre in Weymouth, Massachusetts (May 6, 1936). In 1937, three more opened in Ohio, Massachusetts and Rhode Island, with another twelve during 1938 and 1939 in California, Florida, Maine, Maryland, Massachusetts, Michigan, New York, Texas and Virginia.
The drive-in's peak popularity came in the late 1950s and early 1960s, particularly in rural areas, with some 4000 drive-ins spreading across the United States. Among its advantages was the fact that a family with a baby could take care of their child while watching a movie, while teenagers with access to autos found drive-ins ideal for dates. Revenue was more limited than regular theatres since showings can only start at twilight. There were abortive attempts to create suitable conditions for daylight viewing, such as large tent structures, but nothing viable was developed.
In the 1950s, the greater privacy afforded to patrons gave drive-ins a reputation as immoral, and they were labeled "passion pits" in the media. During the 1970s, some drive-ins changed from family fare to sexploitation movies.
Teenagers with limited incomes developed an ingenious method to see drive-in movies for free: two teenagers (usually a couple) would take their car to the drive-in, and pay for two tickets. After the couple entered the theater and found a parking space, the driver would open the trunk, and other teenagers hidden inside jumped out to enjoy the "free" movies. To ensure one person was not continually stuck with paying, the ticket cost was often rotated or split among the friends.
Hollingshead's drive-in opened in New Jersey June 6, 1933 on Admiral Wilson Boulevard at the Airport Circle in Pennsauken, a short distance from Cooper River Park. He advertised his drive-in theater by saying, "The whole family is welcome, regardless of how noisy the children are".[1] It only operated for three years, but during that time the concept caught on in other states. The April 15. 1934, opening of Shankweiler's Auto Park in Orefield, Pennsylvania, was followed by Galveston's Drive-In Short Reel Theater (July 5, 1934), the Pico in Los Angeles (September 9, 1934) and the Weymouth Drive-In Theatre in Weymouth, Massachusetts (May 6, 1936). In 1937, three more opened in Ohio, Massachusetts and Rhode Island, with another twelve during 1938 and 1939 in California, Florida, Maine, Maryland, Massachusetts, Michigan, New York, Texas and Virginia.
The drive-in's peak popularity came in the late 1950s and early 1960s, particularly in rural areas, with some 4000 drive-ins spreading across the United States. Among its advantages was the fact that a family with a baby could take care of their child while watching a movie, while teenagers with access to autos found drive-ins ideal for dates. Revenue was more limited than regular theatres since showings can only start at twilight. There were abortive attempts to create suitable conditions for daylight viewing, such as large tent structures, but nothing viable was developed.
In the 1950s, the greater privacy afforded to patrons gave drive-ins a reputation as immoral, and they were labeled "passion pits" in the media. During the 1970s, some drive-ins changed from family fare to sexploitation movies.
Teenagers with limited incomes developed an ingenious method to see drive-in movies for free: two teenagers (usually a couple) would take their car to the drive-in, and pay for two tickets. After the couple entered the theater and found a parking space, the driver would open the trunk, and other teenagers hidden inside jumped out to enjoy the "free" movies. To ensure one person was not continually stuck with paying, the ticket cost was often rotated or split among the friends.