Its amazing how Thor, Captain America and Ironman are easily marvel's most popular heroes these days when 5 years ago it most certainly wasn't the case. I think its a testament to marvel's marketing scheme as to how they were able to build the hype for these characters. Say what you will about Bendis but i think his breaking of the Avengers did Thor, Cap and Ironman alot of good because 5 years ago i doubt very many would've cared so much about a reunion between these guys but now its like the coming of the messiah.
Well said, I also like the fact this event is only gonna be (apparently) 4 issues long so its not taking up the entire year.