I'm sure this has been said (7 pages is a lot to read of back and forths, so just read first 3, and this page), but IMO even if it's still going a bit it's not a success. Even 'if' it reaches 200 mil, that's still less than Batman, X-Men, and Spiderman, which in a non-comic book fans eyes it could look like the characters losing steam. To a number cruncher who looks at $$ and nothing else, domestically it was almost a disaster to what many thought it would take in. To the average public, who may not read comics, heard mixed to bad reviews via word of mouth, and don't look up SR on the net and get the word 'disapointment' or 'sucks' in atleast 6 outta 10 pages, then their going to be less inclined to see the next. My personal feelings aside on feeling it was a decent, but barely above avg film, I do feel it hurt Superman films in the future. The next Superman film won't get near the budget this one got, it has less enthusiasm if it comes out sooner than later and this is in ppl's minds, so it possibly won't even be as successful as this. Not to count (can't remember the name), but some DC guy like 10 yrs ago said he was talking to a WB employee and the WB employee asked him where he worked, he said in the comic book branch, and the WB guy said he was surprised to here they still had a comics book division. That gives you the mindset of how WB views their comics division, and how lower numbers might leave a nastier taste in their mouth about it.
What's more it's like others have said, over the corse of like 10 yrs they've been trying to get Superman into a new flick, and spent nearly $40-60 million trying (few contracts fell thru and stars were paid anyway). Now they put in close to $250 million, possibly more into the films budget and advertising. So altogether trying to get this film up and now going they've spent $300+ million. Now domestically it's made roughly $196m, and that's to the populace that sees him as an icon and almost everyone knows his name. Then there's the toys you see everywhere they can't seem to sell and however much they put into that (not sure if they pay a manufacturer or what). Not to count if a movie makes let's say $200m in BO, others take a chunk out of that $200m, pretty sure the theater it runs in takes a chunk, among others. Plus DVD's haven't even come out yet, so not sure if they'll help or hurt, there is always the possibility that ppl who didn't shell out $5-10 for a ticket won't shell out $20+ for a DVD.
I like Superman as a character, tho he feels a bit stale to me, but I think this movie overall has hurt the franchise. Even if they make any money back, the future installments will never get as much cash as this, meaning less special effects and overall quality. Not to count when I was a kid and my mom got a Superman tape and I watched it, I loved it, and it set me up to want to watch this movie. I have a feeling this movie went right over this generations kids, I saw a lot of them asleep, crying, or with a bored to tears look in their eyes when I left. My sis's friend kid who loved the Hulk of all things, said he had never been so bored in his life. So from possibly losing money, to possibly hurting sequals and their budgets, to possibly hurting Superman or atleast his films in the eyes of future generations, I think this movie has been a failure. I may be a Marvel fan, but I wanted this movie to succeed because it was a comic movie, so I'm not just trying to trash talk on it.
Typing that makes me upset. 
