Suicide Squad box office prediction

[Matt]

Very pleased to hear about the drop

WB need these constant kicks up the ass to show making sub par movies isn't good enough.

At this point it is too late. WB stubbornly pushed ahead with JL, hoping that this movie could rehab their brand. We are going to get a ******, Snyder-fied JL movie and that will kill any hope of a shared DC universe for years to come, as Warners cowardly retreats back into Batman solo movies and begs JK Rowling to let them adapt (and probably expand into two to three full length movies) Harry Potter and the Cursed Child. And by then maybe they can just remake all of the Harry Potter movies. Because let's face it...after JL falls flat on its ass, all Warners will really have in terms of franchises are Potter and Batman.

 

[Kahran Ramsus]

WB better hope this franchise is like Twilight where it is just incredibly frontloaded as opposed to a sign that the sequels are going to underperform.

 

[Matt]

Harley Quinn ain't going nowhere. She's pretty much on par with Batman as one of DC's flagship characters. If she doesn't get a solo she'll show up in other stuff.

You know, I read an interesting article a couple weeks back that said that the real product of SS is not the movie. It is the Harley Quinn merchandise that Warners can sell at Hot Topic and Spencers to angsty teenagers. Sadly, it is probably true.

 

[terry78]

It is so frustrating that with all the franchises and properties WB owns they can't figure out what to do with them. DC, Hanna-Barbera, the whole of Cartoon Network's backlog.....whatever.

 

[Matt]

It is so frustrating that with all the franchises and properties WB owns they can't figure out what to do with them. DC, Hanna-Barbera, the whole of Cartoon Network's backlog.....whatever.

The studio needs new management. There is really no reason that the DCEU should not be putting up better numbers than Marvel. Their characters are far more iconic. But rather than build a shared universe consisting of unique tones and characters that build into event movies some genius exec said: "The Dark Knight was a success....do that to Superman.....hmm...that didn't work, throw in Batman, up the 'grittiness' and then we will just make a big JL movie that'll be our Avengers, only dark and gritty!" They took the laziest, quickest approach possible and hired a guy who genuinely does not seem to understand that people go to the theater to have fun to orchestrate it all. Now they are baffled as to why they are up **** creek without a paddle.

 

[brandeezy89]

There wasn't anything wrong with the cast.

Doesn't matter if WB overreacts and opts for a reboot after JL

 

[-Arya-]

Tsujihara and Silverman are going to be gone very soon. Hopefully whatever new management team replaces them can fix it. It's crushing me to see all this unfold.

 

[FunkMiller]

On the back of the likely Friday - Saturday - Sunday drops, I think the second week drop will be horrific. I'm going to be a complete ******* and predict a 72% drop.

Yep. 72%.

 

[Raiden]

The studio needs new management. There is really no reason that the DCEU should not be putting up better numbers than Marvel. Their characters are far more iconic. But rather than build a shared universe consisting of unique tones and characters that build into event movies some genius exec said: "The Dark Knight was a success....do that to Superman.....hmm...that didn't work, throw in Batman, up the 'grittiness' and then we will just make a big JL movie that'll be our Avengers, only dark and gritty!" They took the laziest, quickest approach possible and hired a guy who genuinely does not seem to understand that people go to the theater to have fun to orchestrate it all. Now they are baffled as to why they are up **** creek without a paddle.

The only way to fix their superhero problem is to give DC their own movie studio, but it will never, ever happen. And WB doesn't think they have a problem; they will shuffle the people at the top and think it's smooth sailing from there. If WW and JL under-performed, will they replace Geoff Johns with somebody else?

 

[Matt]

Doesn't matter if WB overreacts and opts for a reboot after JL

I doubt they'll reboot. There is no need to. The brand will be too damaged once JL under-performs. A reboot this soon would be a waste of money. If anything, they will shelf the solo projects, let the Batfleck trilogy (or whatever 'Fleck wants to do) play out, milk Harry Potter for every dime its worth, and maybe try again in ten years, assuming that the superhero bubble hasn't burst.

 

[The Joker]

I live in hope they do reboot. I have no faith in JL with Hack Snyder in the director's chair again. If that is another disappointment for WB, then its time to just cut their losses and reboot. Sony had the good sense to do it after two lame Spider-Man movies. How many is it going to take for WB to wake up to themselves.

 

[BatSpider]

They won't reboot. WW will be the first film with Geoff Johns in a Fiege type head honcho role, WB is really relying on HIM to save them.

 

[FunkMiller]

I live in hope they do reboot. I have no faith in JL with Hack Snyder in the director's chair again. If that is another disappointment for WB, then its time to just cut their losses and reboot. Sony had the good sense to do it after two lame Spider-Man movies. How many is it going to take for WB to wake up to themselves.

I'd imagine we'll see every other DC movie put on hold indefinitely, if things go badly enough. Then they'll give it several months and announce either a reboot, or a shift to solo projects that aren't connected.

 

[king666]

That drop is bad news for WB. Suddenly a 75 % second weekend drop doesn't seem too far from the realm of possibility.

This is strike two for them. They really needed this movie to do well and rehabilitate their brand ahead of Justice League. I don't think WW, on her own, can do it. Two consecutive critically admonished, underperforming tent poles will not only hurt JL's momentum, it will rattle faith in the brand and hurt WW. I am starting to ponder if WW could put up Ghostbusters-esque numbers...between the bad reputation of the DCEU, the cold, hard fact that female led action/sci-Fi movies do not perform as wel as male, and simple genre fatigue...it's certainly not impossible. And if that happens, JL is a sitting duck (although, I'd argue it already is).

Yeah. I don't see WB moving forward with DC movies until JL is released. And I think The Flash is gonna be put on hold until then.

Very pleased to hear about the drop

WB need these constant kicks up the ass to show making sub par movies isn't good enough.

Same. Quality matters. WB execs should internalize this instead of trying to take shortcuts.

 

[brandeezy89]

Tsujihara and Silverman are going to be gone very soon. Hopefully whatever new management team replaces them can fix it. It's crushing me to see all this unfold.

With their investors meeting coming up soon i'm pretty sure they'll be gone before then. Especially with them having only 3 movies in the plus so far this year and two of them are from New Line. So basically only 1 movie from WB (Central Intelligence) made money back for them. The cleaning crew is coming through Burbank

 

[idiot09]

Wait so last I checked SS is poised to do 135 mil this weekend at the BO...so why the doom and gloom again?Isnt that a lot more than the initially predicted 100-120mil?

 

[-Arya-]

Wait so last I checked SS is poised to do 135 mil this weekend at the BO...so why the doom and gloom again?Isnt that a lot more than the initially predicted 100-120mil?

Doesn't matter. There will be steep drops from now on due to bad Word of Mouth. This is BvS all over again. Opening huge, then dropping huge.

 

[FunkMiller]

Wait so last I checked SS is poised to do 135 mil this weekend at the BO...so why the doom and gloom again?Isnt that a lot more than the initially predicted 100-120mil?

It's the potential drop second weekend that's the issue. If the film tails of 41% Friday to Saturday, a massive second week drop is very likely. No good if your films opens big, but crashes after that.

 

[Matt]

I live in hope they do reboot. I have no faith in JL with Hack Snyder in the director's chair again. If that is another disappointment for WB, then its time to just cut their losses and reboot. Sony had the good sense to do it after two lame Spider-Man movies. How many is it going to take for WB to wake up to themselves.

Its not if, its when.

JL is going to end up needing damn close to a billion to turn a profit. Its going to be so damn expensive. BVS opened at 166. SS is down from that. Granted, SS has better competition in Trek and Bourne and less iconic characters (but it also has consistent box office draw Will Smith and Joker/Harley who are box office draws on par with Batman). Its indicating that there is a bit of fatigue already. Factor in the poor reviews and the big drops that are already happening, its showing that these movies are both incredibly front loaded and cannot survive bad word of mouth.

Audiences are far more brand aware than 20 years ago. BvS reflects on SS and JL. SS will reflect upon WW and JL. Audiences will hold these movies against JL.

Further, Warners has already played their best hand. No one is going to JL to finally see Aquaman and Cyborg on screen. The biggest draw of JL was Superman, Batman, Wonder Woman, on screen, together. It was an event movie. And Warners foolishly blew their load prematurely by making BvS. BvS, in retrospect, was so ill-advised, if for no other reason it takes away from the event nature of JL. It would be like making Captain America Civil War right after First Avenger and then planning The Avengers afterward. Its just a dumb strategy. You need to build up to the event, not show it all in your second outing.

But that could be okay. They could have recovered if BvS were good and got people hyped. But it wasn't. Instead it became a punchline. And SS has done nothing to rehabilitate it.

And none of that speaks to the competition JL is facing. It is releasing two weeks after Thor Ragnarok (so you can expect some superhero fatigue). Then, 5 DAYS AFTER JL IS RELEASED comes a movie by a little studio called Pixar. A studio whose average WW gross brings in 650 million dollars. And none of that speaks to the fact that the average is dragged down by their earlier productions like A Bug's Life (before they really caught fire) and Cars 2. So, JL is sandwiched in-between two behemoths. Then a month after JL releases...Star Wars: Episode VIII. Do you know what all of these movies have in common? Strong WOM. Pixar movies are almost universally beloved. People flock in droves to see the Marvel movies and Star Wars is iconic. Meanwhile, the DCEU's reputation gets worse and worse with each release.

What I am getting at is, there is no room for JL to stretch its legs and there is barely room for it to be front loaded when it is surrounded by competition, during the holiday season when people's pockets are a bit lighter than usual as it is. People will be more selective about what they see in the holiday season.

So to recap: JL has a huge budget, has nothing to hype up (as what it offers has already been seen in BvS), is part of a franchise with a bad reputation, is smothered by stronger competition, and is releasing in a time when people have to be more selective in their spending habits.

All of this is recipe for disaster. And I'm not talking BvS underperformance disaster. I am talking Independence Day Resurgence bomb disaster.

 

[idiot09]

Doesn't matter. There will be steep drops from now on due to bad Word of Mouth. This is BvS all over again. Opening huge, then dropping huge.

I think its premature to react this way because it has been positive till now.If indeed the drop is steep like BvS in the 2nd week,then yes,thats *****ed up.But I think the WOM will be good,I think the GA will genuinely appreciate this movie...I crowd I went with was genuinely enthusiatic the whole time.We'll see.But until those numbers come in,its all speculation.

 

[idiot09]

It's the potential drop second weekend that's the issue. If the film tails of 41% Friday to Saturday, a massive second week drop is very likely. No good if your films opens big, but crashes after that.

Ofcourse.But like I said,its all speculation and "potential" like you said.No point in over-reacting till it happens.Its a possibility though.Its also possible,it has decent legs.

 

[Leenie]

Can't say I'm surprised about the drop ...

I did not hate Suicide Squad ... But Warner Bros. has got to make better movies than this. Much better.

 

[kendalag]

Its not if, its when.

JL is going to end up needing damn close to a billion to turn a profit. Its going to be so damn expensive. BVS opened at 166. SS is down from that. Granted, SS has better competition in Trek and Bourne and less iconic characters (but it also has consistent box office draw Will Smith and Joker/Harley who are box office draws on par with Batman). Its indicating that there is a bit of fatigue already. Factor in the poor reviews and the big drops that are already happening, its showing that these movies are both incredibly front loaded and cannot survive bad word of mouth.

Audiences are far more brand aware than 20 years ago. BvS reflects on SS and JL. SS will reflect upon WW and JL. Audiences will hold these movies against JL.

Further, Warners has already played their best hand. No one is going to JL to finally see Aquaman and Cyborg on screen. The biggest draw of JL was Superman, Batman, Wonder Woman, on screen, together. It was an event movie. And Warners foolishly blew their load prematurely by making BvS. BvS, in retrospect, was so ill-advised, if for no other reason it takes away from the event nature of JL. It would be like making Captain America Civil War right after First Avenger and then planning The Avengers afterward. Its just a dumb strategy. You need to build up to the event, not show it all in your second outing.

But that could be okay. They could have recovered if BvS were good and got people hyped. But it wasn't. Instead it became a punchline. And SS has done nothing to rehabilitate it.

And none of that speaks to the competition JL is facing. It is releasing two weeks after Thor Ragnarok (so you can expect some superhero fatigue). Then, 5 DAYS AFTER JL IS RELEASED comes a movie by a little studio called Pixar. A studio whose average WW gross brings in 650 million dollars. And none of that speaks to the fact that the average is dragged down by their earlier productions like A Bug's Life (before they really caught fire) and Cars 2. So, JL is sandwiched in-between two behemoths. Then a month after JL releases...Star Wars: Episode VIII. Do you know what all of these movies have in common? Strong WOM. Pixar movies are almost universally beloved. People flock in droves to see the Marvel movies and Star Wars is iconic. Meanwhile, the DCEU's reputation gets worse and worse with each release.

What I am getting at is, there is no room for JL to stretch its legs and there is barely room for it to be front loaded when it is surrounded by competition, during the holiday season when people's pockets are a bit lighter than usual as it is. People will be more selective about what they see in the holiday season.

So to recap: JL has a huge budget, has nothing to hype up (as what it offers has already been seen in BvS), is part of a franchise with a bad reputation, is smothered by stronger competition, and is releasing in a time when people have to be more selective in their spending habits.

All of this is recipe for disaster. And I'm not talking BvS underperformance disaster. I am talking Independence Day Resurgence bomb disaster.

That is a laughable comparison and you know it is.

The core audience who show up hell or high water is going to drop to 40 million for Justice League. LOL

Could it underperform, especially if Wonder Woman is another miss ... sure, but please, IDR was a disaster because they waited 20 years, didn't bring back Will Smith ... and it was terrible.

 

[The Joker]

Its not if, its when.

JL is going to end up needing damn close to a billion to turn a profit. Its going to be so damn expensive. BVS opened at 166. SS is down from that. Granted, SS has better competition in Trek and Bourne and less iconic characters (but it also has consistent box office draw Will Smith and Joker/Harley who are box office draws on par with Batman). Its indicating that there is a bit of fatigue already. Factor in the poor reviews and the big drops that are already happening, its showing that these movies are both incredibly front loaded and cannot survive bad word of mouth.

Audiences are far more brand aware than 20 years ago. BvS reflects on SS and JL. SS will reflect upon WW and JL. Audiences will hold these movies against JL.

Further, Warners has already played their best hand. No one is going to JL to finally see Aquaman and Cyborg on screen. The biggest draw of JL was Superman, Batman, Wonder Woman, on screen, together. It was an event movie. And Warners foolishly blew their load prematurely by making BvS. BvS, in retrospect, was so ill-advised, if for no other reason it takes away from the event nature of JL. It would be like making Captain America Civil War right after First Avenger and then planning The Avengers afterward. Its just a dumb strategy. You need to build up to the event, not show it all in your second outing.

But that could be okay. They could have recovered if BvS were good and got people hyped. But it wasn't. Instead it became a punchline. And SS has done nothing to rehabilitate it.

And none of that speaks to the competition JL is facing. It is releasing two weeks after Thor Ragnarok (so you can expect some superhero fatigue). Then, 5 DAYS AFTER JL IS RELEASED comes a movie by a little studio called Pixar. A studio whose average WW gross brings in 650 million dollars. And none of that speaks to the fact that the average is dragged down by their earlier productions like A Bug's Life (before they really caught fire) and Cars 2. So, JL is sandwiched in-between two behemoths. Then a month after JL releases...Star Wars: Episode VIII. Do you know what all of these movies have in common? Strong WOM. Pixar movies are almost universally beloved. People flock in droves to see the Marvel movies and Star Wars is iconic. Meanwhile, the DCEU's reputation gets worse and worse with each release.

What I am getting at is, there is no room for JL to stretch its legs and there is barely room for it to be front loaded when it is surrounded by competition, during the holiday season when people's pockets are a bit lighter than usual as it is. People will be more selective about what they see in the holiday season.

So to recap: JL has a huge budget, has nothing to hype up (as what it offers has already been seen in BvS), is part of a franchise with a bad reputation, is smothered by stronger competition, and is releasing in a time when people have to be more selective in their spending habits.

All of this is recipe for disaster. And I'm not talking BvS underperformance disaster. I am talking Independence Day Resurgence bomb disaster.

Ofcourse.But like I said,its all speculation and "potential" like you said.No point in over-reacting till it happens.Its a possibility though.Its also possible,it has decent legs.

http://www.hollywoodreporter.com/ne...squad-opens-135-million-drops-saturday-917863

Its already had a sharp drop for Saturday.

 

[Kahran Ramsus]

The studio needs new management. There is really no reason that the DCEU should not be putting up better numbers than Marvel. Their characters are far more iconic. But rather than build a shared universe consisting of unique tones and characters that build into event movies some genius exec said: "The Dark Knight was a success....do that to Superman.....hmm...that didn't work, throw in Batman, up the 'grittiness' and then we will just make a big JL movie that'll be our Avengers, only dark and gritty!" They took the laziest, quickest approach possible and hired a guy who genuinely does not seem to understand that people go to the theater to have fun to orchestrate it all. Now they are baffled as to why they are up **** creek without a paddle.

I feel bad about all my complaining about Jeff Robinov now.