I agree with the majority in that BB could've been marketed better. But I think given the circumstances that BB was the first Batman movie in 8 years and the last Batman movie was the ABSOLUTELY TERRIBLE B&R, it is understandable that they didnt have a huge, early, marketing campaign like they are doing currently with TDK. Besides the people who didnt know that BB wasnt connected story-wise or continuity-wise to the prevoious Burton/Schumacher Bat-films, I think most people walking out of BB knew there was going to be a sequel with the Joker in it. That alone will boost ticket sales for TDK, so the fact that they are marketing it this early is excellent.