Regarding the google earth thing, I think the numbers resulting in coordinates that happen to point to a rough location relevant to BB seems to be just a coincidence (I see nothing indicating what order the numbers should be entered, and I don't think they'd leave it to chance that someone would discover the right order and make that a critical step in an ARG).
That being said, I did notice something interesting in the source code for for the operation early bird website. In the header they link to a Google Maps API, which isn't something they've done on other websites. It's hard to say why they've done this, but it's worth noting.
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