Tony Stark
Armored Avenger!
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Oh what could have been....
10 years ago today I went to an early showing of the rebooted Star Trek. I loved this movie and it's probably my second favorite Trek movie after Wrath of Khan. It seemed like there was a bright future for this franchise but between Abrams' divided loyalty to the franchise and the split between Paramount and CBS/Viacom creating a strange rights situation, what started out with a ton of promise crashed after impact.
The studio waited 4 years to produce the sequel mostly due to the insistence of keeping Abram's at the director's helm which pushed the project out to 2013 because his next project was working on his original 80's Spielberg-esque sci-fi throwback film Super 8. During this time period, Marvel was still working with Paramount before Disney bought them out at the end of 2010, but they had licensed to release both Thor and Captain America films under the Paramount distribution deal. Also Paramount was basking in the Financial success of the Transformer films. While Transformers Dark of the Moon was panned by critics and audiences alike there is no doubt that it was a huge financial success for the studio grossing over 1.1 billion at the box office at a time when billion dollar films were fairly rare.
But probably the worst news for what seemed like a promising start was when 2013's Star Trek Into Darkness came out. While the film had decent critical reviews, and had an "A" cinemascore, the film under performed studio estimates over an early Wednesday release where it was expected to make up to 100M over that time and 80M over the 3 day weekend. The film only made 83M over the 4 day opening.
The rest is a sad tale of Abrams abandoning the franchise for the 2015 Star Wars film and action director Justin Lin taking over for Star Trek Beyond which only made 158M in it's domestic run. The studio had plans on a sequel that would bring in Chris Hemsworth who had a brief pre-Thor appearance as Kirk's father in the 2009 film, but negotiations broke down between Paramount and Hemsworth and Pine who found new star success in 2017's Wonder Woman.
Other mitigating circumstances probably also effected the future of the reboot, from the tragic death of Anton Yelchin, Zoe Saldana finding stardom from the Guardians of the Galaxy franchise. Another big factor was the split rights between Paramount/Bad Robot, and CBS/Viacom, where CBS wanted to make a new Star Trek show for their upcoming streaming service, but it could not be related in anyway to the 2009 reboot series, even though the art direction in the show was clearly influenced by the Abrams series.
So what started off with such promise is now dead. Actors have moved on, and the franchise never really had a chance to establish itself because the studio put too much faith in Abrams who really didn't care about the franchise, and no one from the studio stepped in to ensure the sequels were getting the attention they deserved.
Perhaps there will be another crack at rebooting with the original crew of Kirk Spock and Bones which despite all the iterations of Star Trek seems to be the one that people care for the most. Even on Star Trek Discovery, they brought on Spock and Captain Pike.
But in all the movies I've watched this is the franchise that is the most disappointing to me because it had such promise that was squandered by studio execs who didn't know or understand what they had.
10 years ago today I went to an early showing of the rebooted Star Trek. I loved this movie and it's probably my second favorite Trek movie after Wrath of Khan. It seemed like there was a bright future for this franchise but between Abrams' divided loyalty to the franchise and the split between Paramount and CBS/Viacom creating a strange rights situation, what started out with a ton of promise crashed after impact.
The studio waited 4 years to produce the sequel mostly due to the insistence of keeping Abram's at the director's helm which pushed the project out to 2013 because his next project was working on his original 80's Spielberg-esque sci-fi throwback film Super 8. During this time period, Marvel was still working with Paramount before Disney bought them out at the end of 2010, but they had licensed to release both Thor and Captain America films under the Paramount distribution deal. Also Paramount was basking in the Financial success of the Transformer films. While Transformers Dark of the Moon was panned by critics and audiences alike there is no doubt that it was a huge financial success for the studio grossing over 1.1 billion at the box office at a time when billion dollar films were fairly rare.
But probably the worst news for what seemed like a promising start was when 2013's Star Trek Into Darkness came out. While the film had decent critical reviews, and had an "A" cinemascore, the film under performed studio estimates over an early Wednesday release where it was expected to make up to 100M over that time and 80M over the 3 day weekend. The film only made 83M over the 4 day opening.
The rest is a sad tale of Abrams abandoning the franchise for the 2015 Star Wars film and action director Justin Lin taking over for Star Trek Beyond which only made 158M in it's domestic run. The studio had plans on a sequel that would bring in Chris Hemsworth who had a brief pre-Thor appearance as Kirk's father in the 2009 film, but negotiations broke down between Paramount and Hemsworth and Pine who found new star success in 2017's Wonder Woman.
Other mitigating circumstances probably also effected the future of the reboot, from the tragic death of Anton Yelchin, Zoe Saldana finding stardom from the Guardians of the Galaxy franchise. Another big factor was the split rights between Paramount/Bad Robot, and CBS/Viacom, where CBS wanted to make a new Star Trek show for their upcoming streaming service, but it could not be related in anyway to the 2009 reboot series, even though the art direction in the show was clearly influenced by the Abrams series.
So what started off with such promise is now dead. Actors have moved on, and the franchise never really had a chance to establish itself because the studio put too much faith in Abrams who really didn't care about the franchise, and no one from the studio stepped in to ensure the sequels were getting the attention they deserved.
Perhaps there will be another crack at rebooting with the original crew of Kirk Spock and Bones which despite all the iterations of Star Trek seems to be the one that people care for the most. Even on Star Trek Discovery, they brought on Spock and Captain Pike.
But in all the movies I've watched this is the franchise that is the most disappointing to me because it had such promise that was squandered by studio execs who didn't know or understand what they had.