What an impressive start for the Warner Bros/Legendary Pictures mind-bending scifi thriller from 3,792 theaters, with Friday's $21.6 million (including $3M midnight shows in 1,600 locations) and Saturday's $21.5 million. The studio pegged the weekend opening at $60.4M, solid for a 2D film, against a $150M budget. Audiences rated it an overall "B+" Cinemascore, with the under-25 crowd giving it an "A". Then again, this
is Summer 2010's most anticipated film because of Chris Nolan's incredible track record for critically acclaimed big box office actioners (
Batman Begins and
The Dark Knight) as well as smaller psychological dramas (
Memento and
Insomnia) films -- and
Inception represents both genres. (By the way, have you seen Inception's comic book preview? This rather innovative marketing gimmick is
here.) This gives star Leonardo DiCaprio his biggest debut ever, out-grossing the mid-February opening of his
Shutter Island with Marty Scorsese. Also, the IMAX screenings of
Inception accounted for 12% of the weekend gross with an amazing $7 million in 197 locations: the best ever for an IMAX 2D title.
But I've rarely seen Hollywood all over the map when it came to a movie's expected 3-day weekend grosses like this time. That's because this was an original film not easily explained in a 30-second spot.
Rival studios gave me predictions ranging from a low of $40sM to a high of $60M -- and everything inbetween. Especially because, surprisingly, tracking didnt jump quite as much from last Monday to now. Comps include
Shutter Island with a bump for summer, or
Batman Begins plus inflation. But no one is certain what to add for "The Nolan Factor". (This was a movie Chris wanted to make for 10 years.)
Yet everyone agrees that the pic will have considerable legs if audiences don't find it too dark or too hyped or -- god forbid! -- too smart. Though one reviewer complained, Nolan's visionary film has "no soul, no sex, and almost no joy".