nobody paid 90 for Rocket. I paid 30 bucks. If I bought BP, Jean and Wrecker at target @ 15 bucks, that's 45. I got it for 15 dollars less than that. That's awesome. Where's the confusion?
I hear what you're saying about waiting for retail. And I usually do. But seeing a fig I really want, for a few dollars more than retail, hell yeah. Why not? 30, 40 or 50 bucks? No. Absolutely not. but no one's paying that much. No one sane anyway.
Now I just need Bulldozer and maybe Hawkeye for my Dark Avengers. Then I'll wait for Star Lord and Black Cat, and that'll be it for a while.