mego joe
Sidekick
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IMO, I think they were also counting on the supposedly 'huge' popularity of Superman (or the Donner films),
And that would account for the good opening weekend
and the film did very well on openning day, or weekend, but nowhere as huge as they wanted it or thought it would.
But once people actually saw it word got out and it was over.
I really think SR is a great film, but it was too serious and mature, perhaps, for a summer movie; it wasn't what lots of people expected, myself included (I got something better than that). I think the majority of people, especially the young ones, were expecting an action driven film, and not a character driven one, I guess.
Or perhaps they were expecting an interesting and exciting film instead of a slow boring one.
Or just expecting a good Superman film.

t: