Wushuboy said:
While i agree that the release of the movie will boosts sales a little, i dont agree with it being the only reason why these arent selling hot right now. Kids know superman whether theres a movie or not. You think kids would pass up superman toys just because the movie isnt out? When kids go to any store where's the first place you think they ask their parents to go to? That's right, the toy aisle. All the walmarts, targets, and TRUs I've been to have huge SR displays, and yet the pegs are full of superman returns stuff. If kids saw good superman returns figs then it's guaranteed that they'd be selling way before the movie came out. Stores strategically place toy displays to attract kids' attention but it doesnt seem to be working very well. It's not like kids walk down the aisle, see a bunch of superman returns toys and think.. "oh.. well im not sure what these toys are for so i'll pass them up." Regardless of the release of the movie, kids will buy good toys if they see them. The release of the movie will only give sales a short burst as it did with batman begins until they become major peg warmers. Mattel has only just begun to learn from companies like Toybiz to create better sculpted and articulated toys but they have a long way to go. The people who run the company think exactly as some people here.. "oh they're just stupid kids.. they wont know the difference... they just like little action features and such. They wont know what real quality is."
I agree.
Kids know Superman, but because of the movie we have TV ads running around the different stations, enticing the kids to want to buy the various Superman products.
If there was no movie coming out, the kids would see different ads and then make a completly different purchase at the stores.
Scene
(At toystore)
Kid: "Wow, Superman action figures!"
Parent: " But didnt you say you wanted the ........."
Kid: "Yeah, your right.....ill go get the other things since i saw it on tv"
Thats whats the kids are thinking. Sure there may be some that just buy the figure because its superman, but then there arent many, so these figures really would be rotting the pegs and the sales would plummit.
Its all about promotion and advertisements to get the kids.
It is very rare when a toyline has arms and legs even without a movie or TV show to tie in with it, which is why the collectors market is such a big thing to get in touch with. Collectors know whats good and word of mouth on the internet spreads quickly. Its almost like free publicity for the toy company if a few people praise a figure.
If this was a great line even without a TV or movie, it would be supported by Collectors. Marvel Legends has survived for over 3 years...
Ok, I think we really should get back on topic. Sorry about my rants.
