In my eyes the WWE Championship is the "corporate" championship. This is not because of the current storyline, I've been thinking this since I started watching wrestling again. If it were a true world championship, don't you'd think it'd
state that? Believe it or not, it was once declared the WWF's "World Heavyweight Wrestling Champion[ship]",
on the belt no less. By comparison the World Heavyweight Championship's so-called "extended" lineage is intrinsic by virtue of the Big Gold Belt, that and it outright
states it on the belt. The new WWE Championship belt clearly states that it is nothing more than the championship of WWE. Whatever "world" status it once held notwithstanding, I'm simply saying that in both form and deed, the current iteration of the WWE Championship I no longer consider to be a "world" championship. I favor a lifting up of the World Heavyweight Championship to equal status. WWE is big enough to handle a corporate and formal world champion.
For tradition's sake, though! I'm a guilty WCW mark, and I don't wanna see that belt leave the screen
Ok. I see where you're going, and I actually figured you were headed there. I respect and appreciate your argument. However, I in no way agree with it (despite you being a fellow WCW fan...lol).
The WWE championship, whether it has "world" in the current title or not, is a world championship. Ever since the Capital Wrestling Corporation seceded from the NWA and founded the World Wide Wrestling Federation, its champion has been a world champion. The only point in time that I MIGHT accept an argument for it losing its world title status is the dozen years or so from the early 70s through 1983 when the WWWF had rejoined the NWA. But even then, I'm of the opinion that once you've achieved world title status, you do not lose it, as all of the heritage involved with said title does not disappear in spite of current circumstances. (Which is why the NWA championship is still a world title to me, despite the fall from grace of the NWA itself).
Whether it's known as the WWWF world heavyweight championship, the WWWF heavyweight championship, the WWF heavyweight championship, the WWF world heavyweight championship, the WWF/E undisputed championship or the WWE championship, it's the same title with the same lineage going back to Buddy Rogers in 1963. Pro Wrestling Illustrated has granted it world title status, and I agree.
(By the way, for those who object to the WHC being a world title due to Bischoff just handing Triple H the belt, Buddy Rogers was also just handed the WWWF world championship as well, after the split from the NWA and one of the phantom "tournaments in Rio De Janeiro" that the McMahons liked to use to introduce championships)
My personal qualifications for world title status: the championship represents an established national brand, and has been "defended" (featured) on wrestling cards outside of the United States, which the WWE championship certainly has.
Lastly, to the victor goes the spoils. Vince won. His is the last company standing of all of the previous superpowers (WWF, WCW, AWA, WCCW, etc.). Granted, the NWA is still around, but it's a shell of what it was. Not only that, but Vince bought out the libraries and brands of all of his competitors. He has become the keeper of pro wrestling history. If the last man standing declares that his company's main title is a world championship (and he does), I can't argue with him. It is, after all, the WORLD Wrestling Entertainment championship.
(Still, I am with you in this regard...I don't want to see the World Heavyweight Championship go away...that belt and the heritage it recalls means too much to me as a wrestling fan)