In my eyes the WWE Championship is the "corporate" championship. This is not because of the current storyline, I've been thinking this since I started watching wrestling again. If it were a true world championship, don't you'd think it'd
state that? Believe it or not, it was once declared the WWF's "World Heavyweight Wrestling Champion[ship]",
on the belt no less. By comparison the World Heavyweight Championship's so-called "extended" lineage is intrinsic by virtue of the Big Gold Belt, that and it outright
states it on the belt. The new WWE Championship belt clearly states that it is nothing more than the championship of WWE. Whatever "world" status it once held notwithstanding, I'm simply saying that in both form and deed, the current iteration of the WWE Championship I no longer consider to be a "world" championship. I favor a lifting up of the World Heavyweight Championship to equal status. WWE is big enough to handle a corporate and formal world champion.
For tradition's sake, though! I'm a guilty WCW mark, and I don't wanna see that belt leave the screen