I cant comment on her MoS 70 rating (which am ok with) since i have not watched it yet but surely STID was way better than Iron man 3. It has been the best summer movie i have seen so far.
Actually, this has been my point all along... men and women in general prefer different things in movies/books/magazines... women tend to like movies with more 'love' and 'romance'... thus, twilight... or, scary movies, that gives them their 'version of adrenalin rush'... men, like 'action'... and maybe some 'romance'... i am speaking in 'general' before anyone goes and say 'oh, but i am a woman and i like men stuff'...
So, in order for a movie to appeal to everyone.. it's not easy.. you need to truly understand the human psychii.. (both men/women, old/young, etc).. and no one does that better than James Cameron.. now, some of you may think, well his movies are not the best, his scripts are only so-so.. but then somehow, like magic, you're drawn to go watch it anyways... that's because he understands that you want better than yourself.. like steve jobs.. whenever he introduces something new, the consensus would be like 'nah, it's not going to be big.. won't like it, etc..', but then once you have it, you can't live without it.. that's pure genius..
And I think I have sort of cracked the magic code...
1. You need to tell a compelling love story.
2. You tell it with 'eye candy, special effects, and maybe lots of action'
3. All the while making the characters believable and you care about them...
In the end, it's the story, and the character... and then you slap in great spectacles...