The Amazing Spider-Man Viral Marketing?

Viral marketing did NOTHING for TDK's box office. It just kept fanboys happy and occupied but they already had their/our money anyway. The whole Heath Ledger situation sent TDK in to the stratosphere, not viral marketing. Seems like a waste of funds to me.

not true at all, the viral marketing did wonders for the dark knight. It got me to even throw a first ever dark knight party. They gave away so much stuff too and thats genius advertising.
 
viral marketing should extend to TV

JJJ doing a short comercials about money for pictures of spider-man

then you go online and it goes from there
 

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