Nutty Professor II: The Klumps director in the lead to adapt the classic Manga Bleach
With the Americanized version of Akira on hold, Warner Bros. has set up another celebrated Manga for a live-action adaptation: Tite Kubo's Bleach. Here we go again!
Variety is reporting that Wrath of the Titans scribe Dan Mazeau has been tapped to adapt the Manga with Get Smart producer Peter Segal possibly directing. Because when you think Bleach you also think of Nutty Professor II: The Klumps. Look we're not saying people can't try new things and succeed, but we're somewhat surprised that WB would go this route after the internet outrage at the casting decisions behind Akira. Then again, you could argue that going the exploding action route might be an interesting turn for a complicated plot such as Bleach except that it's seldom worked in the past for properties with a rich backstory. Until then read Variety's summary and try and think of how the Hollywood can Americanize the name Ichigo, my vote is for "Itchy."
Bleach follows the adventures of Ichigo, a teenager who can see ghosts. When his family is attacked by a Hollow a malevolent lost soul Ichigo inadvertently absorbs the power to hunt Hollows. He then dedicates his life to protecting the innocent and helping tortured souls find peace.
We're talking Hollywood here. Of course they will gut the source material of anything culturally or socially significant and white wash the cast. 
