The Dark Knight WB to go with new marketing plan

[BatSpider]

http://www.switched.com/2008/01/31/dark-knight-marketing-campaign-to-continue-despite-heath-ledge

Well that settles this thread

 

[riskproductions]

What? That article says it was posted like weeks ago, if that is anything official then why hasnt anyone else reported it? If WB released a "statement" saying that, we would've heard about it then. And I think the lack of a superbowl spot said it all, the marketing HAS changed. Period.

 

[Solidus]

What? That article says it was posted like weeks ago, if that is anything official then why hasnt anyone else reported it? If WB released a "statement" saying that, we would've heard about it then. And I think the lack of a superbowl spot said it all, the marketing HAS changed. Period.

Dude, there was no indication what so ever that there was going to be a Superbowl spot anyways. It was just speculation. Not one thing hinted towards it except that BB did it. Does not mean they all do it. So no that is not proof at all.

That and the article in EW said that he was 100% done with TDK, and his family wants them to continue forth. Now that the death is almost a month away, people will not be as sensitive.

 

[regwec]

It would be nice to see something new soon, just to put the whole issue behind us.

 

[Solidus]

It would be nice to see something new soon, just to put the whole issue behind us.

I concur. And from what Moviehole.net and Dark Horizons said that the new trailer comes out with 10,000 BC. So in about 3 weeks we will get something new it seems.

 

[The Battousai]

Dude, there was no indication what so ever that there was going to be a Superbowl spot anyways. It was just speculation. Not one thing hinted towards it except that BB did it. Does not mean they all do it. So no that is not proof at all.

That and the article in EW said that he was 100% done with TDK, and his family wants them to continue forth. Now that the death is almost a month away, people will not be as sensitive.

It wasn't that TDK didn't have a spot, it's that WB didn't have a single spot during the SB when they originally planned at least one. A company doesn't just pass up an opportunity for that kind of marketing on a whim.

 

[The Mighty Wind]

It wasn't that TDK didn't have a spot, it's that WB didn't have a single spot during the SB when they originally planned at least one. A company doesn't just pass up an opportunity for that kind of marketing on a whim.

Even then though, that just means that in the period when they were unsure of how to continue they may have changed their plan up. Now that they have had time to discuss and think over the issue, they have decided to go ahead with things as planned, simple as that.

 

[Vengeance of Bane]

More confirmation that the marketing efforts for the Dark Knight will continue as planned, reported in BrandWeek:

“Promotional partners are standing by their programs and reportedly won’t need to scrap any related marketing materials. The reason: they did not focus on the ghoulish Joker character, instead preferring to center their campaigns on the hero, Batman.
“That’s been the norm for brand/movie tie-ins for years, with corporate partners choosing not to align too closely with the bad guys.”
​

 

[Pennyworth]

More confirmation that the marketing efforts for the Dark Knight will continue as planned, reported in BrandWeek:

“Promotional partners are standing by their programs and reportedly won’t need to scrap any related marketing materials. The reason: they did not focus on the ghoulish Joker character, instead preferring to center their campaigns on the hero, Batman.​

“That’s been the norm for brand/movie tie-ins for years, with corporate partners choosing not to align too closely with the bad guys.”​

I thought this sounded familiar...
http://forums.superherohype.com/showthread.php?t=294618

 

[FCEEVIPER]

Look it up mods, It's been confirmed that WB will not change it's marketing plan.

 

[BDS23420]

Look it up mods, It's been confirmed that WB will not change it's marketing plan.

thank god! if they changed it that would have been horrible they have been building it up for so long they cant just end it...