The Avengers What sort of MARKETING does THE AVENGERS need to bring in the GA that are not fans?

[nogap87]

I had some doubts about Evans playing Cap before I saw the movie, but his performance in it totally erased my initial misgivings about him playing Steve Rogers. I'm not going to harp on him again in The Avengers, and I think you should give him benefit of the doubt.

Evans is the only reason I'll acknowledge there was a Captain America movie. He's a fine Steve Rogers but between his ridiculous helmet and loss of bulk, marketing is going to have to photoshop the hell out of him in order to make him look presentable for all of the inevitable Avengers merchandise.

 

[WarBlade]

Priority #1 for the marketing team: Make Cap look less like a doofus.

It's Captain America though. Looking like a doofus is fundamental to the character.

 

[nogap87]

It's Captain America though. Looking like a doofus is fundamental to the character.

Maybe on opposite day. For the rest of the year he looks awesome and doesn't have a silly looking plastic cowl.

 

[TheVileOne]

They need to release the Avengers teaser already.

I don't get what the fear and trepidation is about. It's a good teaser, it doesn't have any huge money shots in it. Go ahead and show it.

The abbreviated Yahoo teaser already shows the ending to TFA. So its not like you are hiding anything. Cap's theatrical run is pretty much all but over at this point. It's not going to make much more money so you aren't really killing the experience. Time to get this teaser out there already.

People besides hardcore and web fans need to see it.

 

[antovolk]

They need to release the Avengers teaser already.

I don't get what the fear and trepidation is about. It's a good teaser, it doesn't have any huge money shots in it. Go ahead and show it.

The abbreviated Yahoo teaser already shows the ending to TFA. So its not like you are hiding anything. Cap's theatrical run is pretty much all but over at this point. It's not going to make much more money so you aren't really killing the experience. Time to get this teaser out there already.

People besides hardcore and web fans need to see it.

I'm probably gonna get flamed for this, but I second that. We need it out ASAP.

Also, this will contradict my previous point, but apparently according to @Marvel_Freshman and a Russian fan-site StarkIndustries.ru (that isn't working anymore), we are seeing a new trailer out this month. I think they're probably keeping the tension until that trailer's out, and then the TFA teaser will be with Cap on the DVD/BD...

Also, we NEED that "we have a Hulk" scene in the trailer!

 

[nogap87]

The teaser wasn't anything special. They need to show at least one money shot if they want the GA to think this movie is more than just a couple of folks in costumes.

Something like TF3's superbowl ad would do the trick.

 

[TheVileOne]

That's too late though. We need something earlier. Get the ball rolling quicker.

In 2007, we got the first Iron Man trailer released around September. That was an abbreviated version of the SDCC 07 comic-con reel for Iron Man with a couple new shots.

Thing is, a lot of people just walk out during the credits. Not everyone saw that TFA teaser.

 

[Hotwire]

Release five successful films prominently featuring your principle characters. And make it clear in each one that a film containing that films principle characters is interested works. This way the general public that you brought in for the solo films will follow along into the film about your super-secret boy band.

 

[SoNicRaDiATioN]

Release five successful films prominently featuring your principle characters. And make it clear in each one that a film containing that films principle characters is interested works. This way the general public that you brought in for the solo films will follow along into the film about your super-secret boy band.

...

 

[KangConquers]

Release five successful films prominently featuring your principle characters. And make it clear in each one that a film containing that films principle characters is interested works. This way the general public that you brought in for the solo films will follow along into the film about your super-secret boy band.

Add the fact that they will have the full resources of Disney at their disposal, and youve got a film that could be marvels first billion dollar movie.

 

[Liam_H]

To accomplish that they have to sell it to the overseas audience. To hit $1 billion they need to at least around $600 million internationally but no CBM has ever done that, but being in 3D could push it to that mark.

 

[TheVileOne]

Dark Knight made over $1 billion worldwide, but not $600 million overseas.

Spider-Man 3 made over $550 million overseas. So that number is hardly impossible. $554 million overseas 4 years ago is probably even closer to $600 million today.

 

[Liam_H]

Well TDK is one of the few exceptions(barely too) being that most movies don't hit $500 million let alone $400 million domestically.

 

[nogap87]

There is only so much Disney's marketing can do. If the film doesn't have much to offer than neither will the marketing. The Cap movie proved that.

 

[KangConquers]

3D alone wouldve pushed IM2 into the high 300s domestically. If avengers does im2 attendance domestically w rapid foreign market growth accounted for, Avengers will do a minimum of 800 m ww. A billion isnt nearly as hard to make now, and I bet avengers, hobbit and tdkr will be next years billion dollar trio.

 

[Shadowlord X]

There is only so much Disney's marketing can do. If the film doesn't have much to offer than neither will the marketing. The Cap movie proved that.

Disney had nothing to do with the marketing for CA:TFA. Most people found that the marketing for CAP by Paramount was actually quite poor.

And for the record CA:TFA had a lot to offer. It was a really enjoyable movie; it's just not relatable to many of today's cynical crowd.

 

[Shadowlord X]

3D alone wouldve pushed IM2 into the high 300s domestically. If avengers does im2 attendance domestically w rapid foreign market growth accounted for, Avengers will do a minimum of 800 m ww. A billion isnt nearly as hard to make now, and I bet avengers, hobbit and tdkr will be next years billion dollar trio.

I think it will be a real challenge for THE AVENGERS to hit a BILLION WW gross with the first movie of this franchise.

Most franchises only hit that benchmark after several movies:
Batman films - 6 movies
TF - 3 movies
HP - 8 movies

However AVATAR did do it (and more!) out the gate; so it is possible. But I do think it will be a real challenge.

The Hobbit and the Twilight finale are most likely to IMHO; tdkr is hard for to call as jokerless Batman films usually do much less than ones with the joker.

 

[nogap87]

Disney had nothing to do with the marketing for CA:TFA. Most people found that the marketing for CAP by Paramount was actually quite poor.

I know that. I should have phrased my sentence better.

And for the record CA:TFA had a lot to offer. It was a really enjoyable movie; it's just not relatable to many of today's cynical crowd.

It was ok but it had no business being advertised as a summer blockbuster.

 

[nogap87]

I think it will be a real challenge for THE AVENGERS to hit a BILLION WW gross with the first movie of this franchise.

However AVATAR did do it (and more!) out the gate; so it is possible. But I do think it will be a real challenge.

AVATAR was a giant leap in both 3D and SFX. Marvel hasn't shown any desire to out do themselves let alone revolutionize film.

 

[TheVileOne]

Liam H, the point is these numbers are not impossible for comic book movies to get to. They are NOT unprecedented.

 

[KangConquers]

It was ok but it had no business being advertised as a summer blockbuster.

Explain.

 

[WarBlade]

Iron Man - $585.2 million
The Incredible Hulk - $263.4 million

Iron Man 2 - $623.9 million

Thor - $448.5 million
Captain America: The First Avenger - $336.9 million

The Avengers?

Predictably, the big green berserker and the guy dressed as a flag aren't drawing huge crowds. The 1 billion suggestions are a bit mystifying IMO. It might exceed $600 million USD, but I doubt we'll see it go past $700 million.

Maybe on opposite day. For the rest of the year he looks awesome and doesn't have a silly looking plastic cowl.

He's dressed as a flag. He's usually depicted with little wings and a big letter "A" on his head. That's pretty much a doofus right there. You can argue otherwise until you're blue in the face, but that image is not going to have most of the world going, "Awesome!"

 

[KangConquers]

Iron Man - $585.2 million
The Incredible Hulk - $263.4 million

Iron Man 2 - $623.9 million

Thor - $448.5 million
Captain America: The First Avenger - $336.9 million

The Avengers?

Predictably, the big green berserker and the guy dressed as a flag aren't drawing huge crowds. The 1 billion suggestions are a bit mystifying IMO. It might exceed $600 million USD, but I doubt we'll see it go past $700 million.



He's dressed as a flag. He's usually depicted with little wings and a big letter "A" on his head. That's pretty much a doofus right there. You can argue otherwise until you're blue in the face, but that image is not going to have most of the world going, "Awesome!"

Avengers would have to have lower attendance than im2 to do less than 700 m in a 3D market. I frankly cant see that happening.

 

[nogap87]

Explain.

Quoting myself from another thread

Cap made as much money as it deserved, which is basically enough for a sequel. It wasn't a special effects extravaganza, it didn't have mind blowing action, and the only memorable thing about the villain was that his face looked like a skull.

I look forward to more Cap films but they are going to have to up their game in order to be considered a summer blockbuster. There is something wrong with your action movie when the only action you show in your commercials for several months is a bunch of dudes slowly busting through a door and firing off a couple of rounds.

He's dressed as a flag. He's usually depicted with little wings and a big letter "A" on his head. That's pretty much a doofus right there. You can argue otherwise until you're blue in the face, but that image is not going to have most of the world going, "Awesome!"

It's all in the execution. Every superhero has the potential to look like a doofus. Some are lucky enough to get awesome designers that make them look great in a major motion picture.

There is nothing about Cap's base design that makes it any "doofier" than red undies or stupidly long capes.

 

[SoNicRaDiATioN]

This film has this weird dynamic going in where alot of people seem to be underestimating it's potential or overestimating it. None of us know what it will do, but if people doubt that a good/great Avengers film has a better then average chance of getting to $800 million worldwide, then there is nothing you can really say. Especially when you factor in inflation and 3D. I would not be shocked if it hit a billion ww, I just wouldn't bet on it.