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The Dark Knight What would YOUR viral campaign for TDK consist of?

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Back on topic, WB should hire a Joker look alike to go above a big important meeting in a helicopter and drop joker cards everywhere, that'd be too ****ing cool.
 
Back on topic, WB should hire a Joker look alike to go above a big important meeting in a helicopter and drop joker cards everywhere, that'd be too ****ing cool.

Yeah, I'd love to have Bush's first meeting with the U.N. to pull out of Iraq interupped by the Joker.

:whatever: (To Bush, Not about the Post, lol)
 
most of the ideas posted are things i thought would be great already, about the time of harvey dent sites i thought putting up signs then later having people deface them would be awesome.

also someone said superbowl, an ad "interuprtion" would be great but it should tie into a joker website, with ofcourse some prizes ($) to attract people watching, and it should occur during halftime only, it would be neat i think, see how many people ditch the always...amazing....halftime show to go try to win on a joker website.

also I think that joker should appear at public events, risky yes, but still. he could throw around fake money like why so serious. it would make national news. imagine if this week with all the micheal vick news and stuff a joker man shows up and does something. instant free publicity, pay some guy to run around and do joker-esque stuff. ofcourse they would have to chose properly to do this. (mike vick would be fine, its already a crazy show out there, I know i live a few blocks from where they had his hearing).

they could also have college students joker-ize their schools with his writing and setup vandalization.


pretty much i think the viral marketing should get up to the level of almost causing problems, people thinking there is a gand of vandals leaving his mark around towns.
 
all the ideas are fine but look at all the problems Cartoon Network went thru over the ATHF campaign almost causing a terror alarm
 
all the ideas are fine but look at all the problems Cartoon Network went thru over the ATHF campaign almost causing a terror alarm

what did the posters look like anyway?
 
They weren't real dollar bills were they? In god we trust was replaced by why so serious?
My friend scored one and I handled it. They were real dollar bills, with an addition (the vandalism). The Jokerized George Washington and the Why So Serious? had been printed on paper with an adhesive backing, and stuck onto the face of the dollar bills. I think the only reason why they got away with it is because the adhesive they used wasn't permanent. If they had drawn on the bills themselves, I think there would have been legal trouble.

all the ideas are fine but look at all the problems Cartoon Network went thru over the ATHF campaign almost causing a terror alarm
ITA. I think they're better off with something like vandalized billboards and not actual Joker broadcasts. Someone could tune in halfway and get the wrong idea, like the War of the Worlds radio broadcast way back when.
 
Malaria is a nasty viral campaign, tell them they'll get the cure when I see a movie ticket stub
 
My favorite idea that I've heard is the idea of putting up "I Believe in Harvey Dent" billboards...only to have those same billboards defaced by the Joker three to four months later.

CFE
 
The fact that 2008 is an election year gives SOOO many opportunities for Harvey Dent stuff I can list them off:


Campaign Posters: Whether they be on Billboards, in streets, magazines, promotional events, etc.

Ads on TV: I think that something like this may have been done before X-men 1 came out. Have a ad talking about how Harvey Dent is a family man who has pursued the destruction of Crime in Gotham City for years. Additionally, have attack ads run by the mysterious "Gothamites for Truth" that call Dent a "two-faced liar".

Harvey Dent Website: Have a official Harvey Dent website with wallpaper, ring tones, campaign news etc. Every few days, however, the Joker would vandalize it.

Appearances at public events: Have some Eckhart impersonator throw out first pitches at Baseball games, kiss babies, etc. etc.

Campaign Jingle: If you can't get the words "Harvey Dent" out of your head, you are well on your way to a successful marketing scheme.
 
Viral marketing is for children.

Untill the next joker site comes out and there is 1200 people in the batman forums, "ZOMG T3H J0KERZ IZ R3CRU1T1NGZ" and yes i was one of them, and i admit it it was fun
 
I would probably take a speech from the film- a short one so it's not too spoilerish- and break them into "rewards." Then, people would have to solve problems or situations put on the main page (riddles, though that's another character's motif), things that have cultural relevance to the Joker or Batman. For each time that a person solved it and typed the answer into the front page the response to their e-mail would be a fragment of the speech, in sequential order. The setup I'd choose is something like what a ransom note would look like- letters chopped out of magazines, perhaps with a blood spatter or stain to give some creepy tones. Then the second wave would be photos that give some sort of consistent element, like a set of numbers for a password. That would give them access to an audio-only version of the speech, or a trailer (which I imagine would have footage as opposed to the teaser). Then I'd finish it off with some pics of the Joker, panned enough so some of the controversy over him could be responded to.
 
I would Jokerize Tom's Myspace and have the Joker write a few of those status updates that everyone on Myspace would see. How's that for an audience?
 
Now that would be great. Tom used the Simpsonize Me gimmick, so I don't think he'd be so irked by a TDK-style pic. It would be a great reminder for people who still have him on their list to see the movie.
 
Going to a website and entering your phone number in...then everynow and then you get a canned phone call from the Joker saying some sort of clue that you need to enter into the website after you figure it out.
 
The viral marketing needs to be F'n huge. Billboard posters of Harvey Dent, Campaign commercials of Dent, Joker toys, put up an actual bat-signal at night in big cities, have a real tumbler drive through the streets of New York! Ads in magazines, hell, do McDonalds! Make everyone and their grandma want to see this movie.


Give some more damn ideas.
 

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