--First of all, Joe Kelly can write pretty decent dialogue, especially witty dialogue. This has been one of the strong points of American Son so far, and it continues here. Each character’s voice is distinct and has their own mannerism, especially Spidey, Norah, and Bullseye. I also liked that, even while he’s being tortured, Spidey still manages to come up with a few sarcastic comebacks. Not to mention his treating the Venom mask like a hand puppet was something that just seemed so Spidey.
--I also liked how he was able to build tension out of Norman and Bullseye attempting to unmask Spider-Man. Because it gave Kelly an opportunity to show them being sadistic villains and for the readers to really want to kick their ass when the opportunity arose.
--However, with regards to Norman and Bullseye’s attempt to unmask him, there’s a few problems I had with it. For one thing, it proves how unnecessary last issue’s cliffhanger really was; what’s the point of shooting Spidey in the head if he’s not only going to survive, but if the plot was going to have him knocked-out then tortured by Norman Osborn anyway? Secondly, we’re told the Reed designed Venom costume he’s wearing is made of unstable molecules--the same kind the FF wear and which form fit and correspond to their powers. And yet, for some inexplicable reason, Reed decided, in order to protect Spidey’s identity, to make his mask not only bulletproof, but also able to quickly reform from virtually any damage--including laser blasts--while making the rest of his costume, despite being made of the same material, still capable of being torn and, as last issue shows, also able to be pierced by arrows. Meaning the mask is virtually indestructible, but the rest of his costume isn’t?!
--Another problem I had was when Norman was telling Spidey what his plans were for Harry in an attempt to uncover why he was so interested in his son. His whole “Plan B” of arranging his son to be a “martyr” in case Harry should prove to be too detrimental as American Son--I’m sorry, I’m calling bad characterization on that one. Norman is a lot of things, namely a psychotic, manipulative, evil bastard. But the one good quality he does have--even if he doesn’t want to admit it--is that, despite being disappointed in his son--his genuinely loves him. After all, this is the same Norman Osborn who collapsed into tears when he saw his son overdose on drugs. He’d NEVER would allow his son to die to further his own agenda. Maybe Kelly’s intention was that Norman was saying whatever he could to get a rise out of Spidey, but even so, it still was really, really off.
--Speaking of the story, that leads me to three other gripes I had with it. What started off in the beginning with an intriguing moral dilemma for Spider-Man in should he kill Norman and how much should he interfere with the life of Harry, and the intriguing possibility offered by disguising himself as Venom to gain access has essentially devolved into making Spidey both a victim to be saved by Harry yet again, but also by Spidey’s own observation, his incompetence.
--Second, this is the fourth issue and we’re only NOW getting to see Harry don his “American Son” armor. It suggests that, in terms of pacing, the over all story arc has been dragging a bit.
--Finally, the whole big twist that--surprise, surprise--Lily was working with Norman the whole time. I understand Kelly was trying to get across that Harry was blinded by his love for Lily, that he wanted to protect her and what he thought was their unborn child. But given that the readers saw how manipulative Lily could be in Character Assassination and knew she was rescued from incarceration by Norman Osborn, and that Harry experienced first hand how manipulative and insane she truly was, it makes Harry out to be a colossal idiot, not to mention is a twist completely devoid of what makes a twist work. I suppose Kelly tried to compensate this by having Lily’s baby be revealed as Norman’s, but even THAT a few folks could see coming since it underscores just how deep Norman and Lily’s partnership in manipulating Harry is (and geez, ANOTHER illegitimate sire of Norman Osborn. Really, Marvel? Having Gwen getting knocked up by Norman wasn't enough? But I guess now Peter and Harry have something in common to help their "bromance," don't they?)
--As for Siqueira’s art in this issue. It’s not bad, but towards the end, I think he might have rushed things because, towards the end, there were times when I got a bit confused. One minute, Lily is wearing normal street clothes and then, she’s in her new and improved Menace form and somehow in full costume (not to mention her skin has changed from her normal self to green). Then we see Harry able to get away from her while it looks like Lily is punching shrubbery, which I suppose was her calling her goblin glider. Then Harry, being chased by Lily, is about to pass a bleeding Spider-Man on the stairs, gets ahead of him, and yet finds Spidey being beat up by Norman in the testing lab. What?! And he watching Norman rip off Spidey’s mask? And then, presumably, not only do Spidey and Norman not see Harry during the fight or him put on the American Son costume, but that Norman gets invisibly punched by Harry?! WHAT?! The last couple of pages, it just seemed confusing and quickly slapped together.